Engagement Mapping - Trovus featured in the "Insiders Guide to Digital Marketing" - 18th January 2009
Trovus have been featured in Revolution Magazines latest guide - The Insiders Guide to Digital marketing.
Trovus are quoted in the article:
Caspar Craven, co-founder and director of analytics company Trovus, says: “Traditional analytics such as Google Analytics are great at giving data on how many people have visited and how many pages they viewed on average, but the development of ‘who and why’ tools gives brand owners an insight into the minds of your clients and prospects.”
These tools allow marketers to gain a much clearer idea of what is working – and what is not – in their advertising, and modify things accordingly. They are making online advertising even more effective than ever.
The guide goes on to describe the process as Engagement Mapping - counting every customer touchpoint, rather than just the last, and so allows advertisers to see the entire journey customers have gone on before making a purchase. It’s an important development for advertisers because until now, marketers had no way to correctly calculate ROI (return on investment).
This is exactly what Trovus Revelations does by mapping the entire engagement on an organisation by organisation basis.
The full article is at Revolution magazine online.
