Trovus Launches Revelations - 10th September 2008
...New web analytics set to transform the way businesses market online...
Thursday 11th September 2008, Web ROI specialist, Trovus today launches a new web analytics tool called Trovus RevelationsTM, to deliver high-value, ‘who & why' information about activity on a website in real-time while simultaneously protecting the privacy of web users accessing the site. The tool is especially useful in helping marketers to identify and exploit online interest and unconverted sales from specific companies, potentially enabling businesses to maximize possible sales in the current economic climate.
Trovus RevelationsTM tracks and logs key information such as the source domain (and therefore company identity) of individuals accessing an organisation's website even if they do not register on the site, how the user found the site (e.g. Google search, including search terms), which pages they viewed on the site and how long they spent on those pages. A report is provided through a secure portal in a clear, simple layout that enables marketers to easily identify the organisations that could prove serious sales prospects for specific product or service offerings. The data also highlights whether the business' current marketing strategy is generating interest from the right target markets.
Unlike traditional monitoring tools, Trovus RevelationsTM provides simple, intuitive, real time information for non-technical users. This knowledge enables a rapid turnaround between the potential customer accessing the site, the marketer identifying that interest and the business being empowered to take action.
The new tool is being marketed at small to medium enterprises and provides an affordable way to enhance online sales and marketing efforts and deliver real-time marketing intelligence on specific sales opportunities that can be leveraged on or off-line.
Caspar Craven, Co-founder and Director of Trovus, explains: "With Trovus RevelationsTM, you can really target your online marketing efforts and interaction with customers and prospects. Our data arms sales and marketing teams with real intelligence on how their customers and prospects are responding to their messages or promotions - by providing the who and why data.
"Many businesses still rely on services like Google Analytics to track activity on their website. While such top-level analytics play a role in the online marketing mix, they do not offer the type of detailed, qualitative data that tells you which companies have been viewing your website and what they might be interested in buying. That data - available through Trovus RevelationsTM - offers SME's the knowledge that enables them to turn browsers into buyers and interest into real revenue. Our system delivers this information online, in real time and in an easy to read format, at an affordable price."
For an online demonstration or a 14 days free trial please visit www.trovus.co.uk
Notes to editor
Trovus offers a range of services to ensure websites attract more customers and high quality prospects. Trovus RevelationsTM is a new generation of web analytics software to help businesses to know exactly who's visiting their website and why.
By using Trovus RevelationsTM businesses can immediately:
• Tell who is accessing their website, the content they are interested in and the company they come from
• This information (i.e. who & why) can potentially help win business faster or alert the sales team about renewed interest from dormant customers
• Enhances marketing efforts and improves ROI
• Ensures the website is meeting existing and potential client needs
The company is based in London and was formed in November 2006 by Co-founders & Directors Caspar Craven and Edward Charvet. For further information or demonstration please visit http://www.trovus.co.uk or contact Lena@technologypr.eu
