Trovus Chooses OneSource Information Services to Power Website Intelligence

6th October 2009 - OneSource Information Services, a leading provider of business information solutions and web ROI specialists Trovus have joined forces to help companies make better and more immediate use of the actionable intelligence gained from web site traffic.

Trovus builds profiles of users visiting a website – including information such as the length of time the user spent on the site, the pages that were clicked through, the number of times visited, and where the user originated. The Trovus solution will be enhanced with company and market data from OneSource to provide enriched and more immediately actionable analysis of web site visitors, helping drive sales and business growth.

Caspar Craven, co-founder and Director for Trovus, commented “Growing revenues based on the actionable intelligence gathered from web traffic is a new and rapidly growing market. Our relationship with OneSource, an established leader in global business information, keeps us at the forefront of this emerging market and enables us to continue to provide cutting edge solutions for driving revenue growth directly from the Website.”

Steven Shove, Vice President of OneSource Information Services Ltd. “Until now there has been a significant gap between the customer and prospect data generated by website traffic and its easy and effective use by sales and marketing teams to directly engage with target organisations. This joint solution bridges that gap.”

Trovus customers can also opt in to receive additional data – such as company profile, financials, key decision makers, news and contact information through their web analytics reports. They will be able to build an instant profile of the companies visiting their web site, eliminating the time they used to spend finding this information and helping marketers decide upon and carry out the next action that could turn the prospect into a client.

About Trovus

Founded in August 2008, Trovus provides software and consultancy which helps businesses take increasing value from their web presence. Trovus specialises in helping business to business organisations who sell higher value product and services, ranging for SME's to Corporates, to deliver a true ROI on their investment in the web. The company’s Revenue Revelations software solution is used by sales and marketing teams to support business revenue growth using the intelligence generated from their website by building profiles of the companies who are visiting their website. Further information can be found at www.trovus.co.uk. Trovus is a trading name of White Label Intelligence Limited.

About OneSource

OneSource helps companies generate business faster by delivering actionable insight from information – driving sales, marketing, and research functions at thousands of leading companies around the globe. OneSource consolidates content from over 50 world-class suppliers, new media, and social networking sources to provide unparalleled data accuracy and information depth, delivered through the Web, CRM, enterprise applications, and portals.

OneSource is an infoGROUP company and is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, visit http://www.onesource.com.

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