Businesses like yours reveal their own commercial results from working with Trovus and our powerful revenue generation systems.

Octink generates £40,000 a month of new business

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"We are consistently converting from our web site £30,000 - £40,000 a month of completely new business as a direct result of the informed decisions Trovus solution allows us."

Will Tyler, Group Managing Director.

Background

Leading UK graphics and signage company Octink specialises in the design, manufacture and installation of a wide range of signage for a variety of purposes from marketing events to house builders and commercial developers.

Business Challenge

Having invested in their website Octink now wanted it to pay for itself and form a central part of their marketing activity rather than exist as a static brochure site.

Solution

The Trovus solution  enabled Octink to develop a simple and intuitive process to track, measure and refine their online and offline marketing messages and campaigns. The information delivered by the Trovus Dashboard allowed Octink to:

  • Identify specific target markets, by understanding which companies were using their website, how they found the website and what pages they were looking at.
  • Having identified the genuine need of a target market they were able to run a tailored marketing campaign.
  • Email alerts to business development managers showing direct respondents to the campaign allowed engagement directly and quickly via phone calls and tailored pitch documents.
  • Measurement of marketing activity via the website also allowed Octink to tailor the content of specific pages on the website to search terms being used by their target market.
  • Blogging on their site about issues related to their target market using relevant specialised language and search terms increased the relevancy of the content.

Results 

Octink now generate an average of £10,000 a week in new enquiries just from the website which is now paying for itself through the amount of new business generated. Informed decision making has benefited the whole marketing operation through: 

  • Driving new revenue from their website
  • Measuring the ROI of all their marketing activities
  • Refining their CRM process and engaging with existing and new customers.

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