Community - a group of any size (more than 2 people) who share a common interest
Portal or Member Hub - a website in which the content is fully controllable by the portal owners and which enables community members to have a two way dialogue between themselves and the owners.
Brochure Ware website - a website that presents information on the products or services of the website owner. An online advertising board.
Two Way Dialogue - the way a community owner interacts with the members and encourages members to converse between themselves and with the community owners.
One Way Dialogue - the way in which a website owner tell readers about their products, services, thoughts and or ideas.
Dialogue: 1) conversation between two or more persons; 2) an exchange of ideas or opinions on a particular issue
Web presence - the entire presence of a company on the internet including their own website, but also covering what the rest of the internet is saying about that company.
Search Marketing - the business of making a web presence found on the internet - through Search Engine Marketing, Pay per Click Marketing, Affiliate Marketing, Social Media Marketing and Dialogue Marketing
Search Engine Marketing - the art of getting a particular website ranked highly in the natural results of the Search Engines (Google, Yahoo etc) for a particular word or phrase.
Pay Per Click Marketing - the sponsored listings where companies can bid on particular keywords so that their advert appears on search engine results.
Affiliate Marketing - the marketing practice of providing financial incentives for people to deliver web traffic to a particular website.
Social Media Marketing - making use of the latest web 2.0 techniques on the internet to share information using websites such as Wikipedia, Digg and Del.icio.us
Web 2.0 - a phrase coined in 2004 by O'Reilly Media and referring to the latest generation on web based interaction and collaboration, such as social networking, online communities and knowledge sharing.
Dialogue Marketing - the art of creating a conversation on the internet to engage people and provide internet browsers with information which exactly matches what they are looking for.
Keywords - phrases or words that people searching the internet type into Google or Yahoo.
Visceral content - content that an internet browser completely identifies with - "must have content"
Crowd Sourcing - a way of finding answers to a question by asking a crowd of people: the internet provides an easy way to do this through online communities.