My view - yes.  We tell people all the time that a site with empty UG areas is worse than nothing at all.  But if it was only that simple.  Caspar is the true genius at this and he has the vision to see things from a wider perspective.  What it comes down to is one of our favourite questions ... what is your web presence for.  Say it's for marketing, brand awareness and customer profiling (both who and what (issue identification)).  Well then would a site producing data rich content logs be any more valuable if it was full of commentary - I don't think so.  I can see better interaction with prospects and increasing the level of touch points if the conversations are ragging. But in reality, the web is an increasingly demanding marketing tool and if you want it to work in your favour then you have to start with content, open or not.  Sophisticated niche sites targeting groups and providing informative content are cheaper and more efficient that traditional online marketing campaign.  HOW CAN WE BE SO SURE, because we have the data to prove it.  3.5 times the volume of uniques and 10 times the return rate and a HARRY sized bucket full of DATA on who, what, when and where - and that at 50% of the price...

Trovus is developing its Marketing specific proposition set.  It will take it out to the PR and Agency world and see what they make of it.  We think they should embrace it as a white labelled service, but if not...with the numbers above, I feel sure we will take our tiny slice of the market.

OOOHHH and then there is the BENTLEY... The Managing Director of a client - Mimosa Healthcare picked us up from the station in his Bentley earlier today - for me a first as I have never been in a Bentley GT.  Just a note to the 18 year lad in his mum's Vauxhall Corsa.  Better clutch control will help you spin the wheels for longer and stop the kangaroo hopping that is just so embarrassing when you are making a display in front of so many people...I should know it took me three years after I passed my test to perfect the move and by that stage I realised the whole exercise was much like my tight white party trousers - f....g pointless.

Comments

There are currently 2 comments about this blog.

Edward Charvet, about 1 year ago

Add to that image the trousers tucking neatly into a part of white Hitech Basketball boots and see in your minds eye the human equivilant of Liberace's favourite golf driver!! Now sleep well...OH my the 1980's were a cruel era...

Chris Anderton, about 1 year ago

tight white party trousers? i'm glad i didn't tune in late at night or that could give me nightmares :)

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