We believe that social media has to follow the same marketing principles as any other marketing activities. It has to target clients that you care about and it has to deliver leads.

The following 7 step programme is designed for b2b organisations that:

• Have started to do some social media activities but are not sure if they are getting the appropriate ROI
• Want hard facts to show the sceptics in your organisation that this works
• Are keen to launch social media activities but not sure where to start.

Trovus 7 step social media programme: 

• Step 1 – Trovus audits which of your clients and/or prospects consume content and engage with your marketing activities. (For more information on Trovus Audit Report please go here)
• Step 2 -  Based on step 1, we advise you on how to segment your target audiences and set up social media content strategy.
• Step 3 - Based on our advice, you create appropriate social media channels for content distribution and collaboration (internal and/or external). For example based on our research, in the b2b space, LinkedIn constantly out-performs twitter, however, twitter activity is a key driver even for LinkedIn campaigns.
• Step 4 – Start small – based on step 1, we help you choose a topic that your target audience seems to engage the most with. By doing so, you will be able to demonstrate a quick ROI and implement further campaigns with confidence.
• Start 5 – Measure – with Trovus Social Media measurement, we not only measure  ‘likes’ and ‘followers’, but we focus on the relevancy of the organisations. We measure if your social media campaigns reach your actual clients and prospects.  
• Step 6 – Expand, by focusing on additional target audiences and topics.
• Step 7 – Continue measuring and listening.  

To register for a Step 1 social media audit, please fill out the form or talk to Fanni Vig on +44 207 582 50 22 or fanni.vig@trovus.co.uk .