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27th January 2012- Single Customer View Seminar in collaboration with speakers from The Financial Times and IBM
To find out more about creating a single customer view and to see a short video from the day go to: http://www.trovus.co.uk/scv_2012
Do you experience any of these issues around Customer Intelligence?
- You have lots of tools, data and customer intelligence across your business (such as CRM, Email, Web Analytics, Social Media, Finance data, Customer feedback, Mobile usage data and so on), but no-one is using them in a collective joined up way. Usage is sporadic and you have no single view of your customer.
- You know that your customer intelligence volumes are only going to grow but you haven't got a plan to integrate, analyse and take value from all the Big Data sets you are collecting.
- You don’t have the skills or resources in-house to aggregate, analyse and action your existing customer intelligence.
- You are under pressure to maximise the value and deliver higher returns on all the Customer Intelligence you already have in your business.
Come and Learn how Leading B2B Firms in the UK are tackling each of these issues.
Single Customer View Seminar on the 27th January 2012 in collaboration with speakers from The Financial Times and IBM.
The seminar is designed for:
- Marketing Directors
- Business Development Directors
- Heads of CRM
- Heads of Business Intelligence
You will learn about:
- How data sets around customers help B2B companies deepen their relationship with their clients
- Key challenges and findings from data integration projects (CRM, client behavioural patterns etc.)
- How to extract customer intelligence from integrated data sets
- 3 key commercial implications of the single customer view approach
- Case studies showing real life stories around implementing single customer view projects
- Experienced ROI and benchmark figures
Speakers will include:
John Kundert –BI Programmes Manager- The Financial Times
John will share the FT’s experience of building ‘single client view’ platforms and some critical elements to consider when thinking about it. By combining customer related data sets, John will talk about how companies can build rich and valuable profiles of their clients.
Edward Charvet –CEO- Trovus
Edward has been working on customer engagement programmes with leading B2B companies such as Cisco, The FT, Hay Group, and Lexis Nexis. Edward will be exploring best practice insights into how B2B companies benefit from behavioural data sharing through some real life case studies from leading B2B brands.
Ofer Guetta – Social Collaboration -IBM
Recent findings from the IBM Global CEO survey show that 88% of CEO’s globally see trusted client relations as business critical for 2012 onwards. Ofer will share some case studies on how social collaboration tools enable companies to create better engagement with target audiences, achieve tangible ROI and help change people’s culture of collaboration.
Date and location:
Date: Friday 27th January 2012
Time: from 12.30pm till 2pm
Location: IBM, Southbank, London
Registration:
To see if we have available places, email to Alejandra Dos Santos at alejandradossantos@trovus.co.uk
