27th April 2010 - FD Centre and Trovus Seminar - How Commercial is your Marketing Activity?

The theme of our seminar this month is Commercialising your Marketing.

We'd all like to have more money to put into our marketing campaigns, knowing that a little bit extra could actually make a big difference. But how do you make sure the marketing money you are spending is effective? What to do more of, and what's a waste of time? If you need to justify this spend to a Finance Director or to yourself if your a business owner, how do you go about doing that?

This engaging breakfast seminar is held in association with our Partner the FD Centre and chaired by Nortons Recovery Ltd on Tuesday 27th April from 9.00am -10.45am.

During the session we will challenge just how accountable your marketing spend is, and debate what conversation Marketing should be having with Finance and vice-versa in this new economic environment.

With speakers from the FD Centre, Trovus, Intendance and Nortons Recovery this is an opportunity to hear from different business stakeholders on how they view, justify and explain marketing ROI.

Attend the session to understand:

• How to make marketing spend accountable and justifiable
• Techniques to measure effectiveness of marketing activity
• Work strategically and communicate effectively with your FD
• Meet other companies and learn from shared experiences

Read Caspar Craven's recent comments in the Marketer Magazine Article: How to....Market your Work to the FD.

Our places are limited so early registration is advised. For the full seminar programme and to register contact Kirsty Egan-Carter at kirsty.egan-carter@trovus.co.uk.

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