17th June 2010 - CRM Seminar with APS Advance - Using Intelligence from your website

CRM For Professional Services Firms

APS Advance and Trovus are running a seminar on Thursday 17th June focused on strategies related to CRM. It is designed to help firms gain a better understanding of what needs to be planned before embarking on a software project.

When and Where:
The seminar will be held at 8.45am on 17th June 2010 at the APS office at 22 City London, London EC1Y 2AJ. 

Who should attend:
Marketing Directors, Business Development & CRM Managers, IT Directors.

Content will include:

Building a CRM Strategy: Brian Coventry, Managing Director, APS

Unrealistic expectations, lack of planning and poor implementation are just some of the reasons CRM systems fail. A structured approach that establishes plans for the management of Information, Events, Activity, Clients and Opportunities holds the key to success.

Integrating web site intelligence with Twitter & LinkedIn to transform customer insight: Caspar Craven, Co-Founder, Trovus

How to leverage powerful website intelligence to support your CRM activity and integrate with social media channels such as LinkedIn and Twitter giving you a system to better understand your customers.

Building Positive Sales Behaviours: Martin Perry, Co-Founder, Remap

Sales Call Reluctance is the main reason why many skilful & knowledgeable professionals find it difficult to challenge prospects, close opportunities and achieve consistently high results.

Our places are limited so early registration is advised. For the full seminar programme and to register contact Kirsty Egan-Carter at kirsty.egan-carter@trovus.co.uk

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