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Latest news and thoughts from Trovus
New Trovus article appears in Expert B2B Marketing publication Fourthsource.com Check out the latest issue of Forthsource.com for an article by Trovus’s CEO Casper Craven. Called “Digging for gold and strategies to drive better client engagement
Digging for gold and strategies to drive better client engagement,” the article draws on direct experience of issues affecting CMOs today, asking how CMOs can potentially overcome these them.
Importantly, the article addresses questions that need to be asked from the overall business and marketing perspective.
To take account of the broader perspective, the piece considers how to get to grips with and exploit myriad channels, touchpoints and data sources.
Such is the future challenge for marketers and business development professionals: how to bring this together into a coherent picture, and act on it in the best way to enhance client engagement, build relationships and develop new opportunities. In practical terms, the article looks at the ever-growing data sources and how to harness it. For practical advice – as well as some real-life questions, examples and case studies – the article is a must-read for anyone involved in marketing and business development.
To read the full article visit Fourthsource.com
To read the full article visit Fourthsource.com: http://www.fourthsource.com/general/digging-gold-strategies-driveclient-engagement-13438
News & Events
View the May Issue of Trovus Today -(our 4 page monthly newsletter) which includes real life examples of leading B2B companies using Customer Intelligence.
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30% + ROI on Marketing for Technology companies – smarter lead generation through behavioural segmentation
30 05 2013
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Microsoft Case Study - Identifying opportunities... getting closer to customers
09 05 2013
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Round Table Event for Financial Services Firms
12 04 2013
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Webinar: How to Use Client Intelligence to Reduce Churn, Enhance Lead Generation and Prove the Real Value of Marketing
27 03 2013
