24th June - Legal Firms using Trovus and InterAction Intelligence - Orange Rag Profile

Trovus are delighted to have had one of our recent Legal Firm rollouts coupled with our InterAction integration profiled in www.legaltechnology.com - otherwise known as the Orange Rag. The article which was published this week is below:

New Interaction partner in town 

LexisNexis has a new Interaction partner. Called Trovus, the company specialises in providing businesses with ‘actionable intelligence' based on building profiles of the companies that visit their websites. As a result of the new partnership, a law firm will be able to combine Trovus data on a firm's website visitors, with client and prospect information stored in its Interaction CRM system.

One of the first firms to take advantage of the Trovus/Interaction integration is Morgan Cole. The firm's business development team first trialled Trovus last year to better understand visits to the firm's Data Protection Act training micro-site. Based on the success of this pilot, Morgan Cole took the decision to roll out Trovus across its entire website operations. Business development manager Ian Emery said the Trovus/Interaction integration helped the firm identify whether website visitors were existing clients, prospects or campaign targets and so decide what is the most appropriate follow-ups to such visits.

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