Trovus clients twitter about their experiences with Revelations - 8th June 2009

..... one of our clients who very kindly responded to a Twitter question - "Is Trovus Revelations any good?" with the following response:

Hi, further to your request on Twitter,

I'm the head of marketing and communications for a professional services company in the construction sector. We rebranded in Jan 2008 to bring all 13 businesses together as one group and our major channel to reposition was the new website which now has 900 pages of content. 

I needed a way to demonstrate to my board that the website had commercial value, and should not be viewed as a static piece of collateral but an active communications toolkit. Google Analytics was ok when we first launched the new site, but it didn't really tell me who. Which is when Casper and Ed called. I've had Trovus plugged into my website for nine months now. It's awesome, never fails to impress my internal clients and is very easy to use and analyse. It tells me who comes onto my website, where they go and how often really, really easily.

I basically use it in four ways: bidding intell, language and content improvement, buzz in the marketplace and identifying potential customer segments and companies.

Best wishes
Cat

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