save 30% on Google AdWords spend whilst maintaining conversions

"Within a month of using Trovus Revelations we were able to see that our Adwords camapaign was not working effectively. We quickly refined the campaign and as a result were able to reduce our spend by 30% for the same number of conversions. This is a significant cost saving which is all the more beneficial in the current market. "

David McLeman, CEO, Ancoris.

Background

Ancoris is a specialist integrator with over 20 years experience of implementing enterprise infrastructure solutions in the UK which can help their clients reduce the cost of IT operations whilst improving their service, delivery and security.

Business Challenge

Ancoris had been investing a significant amount of budget on Google Adwords which had been successful in driving traffic to their website; however the cost per click was becoming more expensive and competitive. They didn't feel they were either getting value for money or seeing the whole picture as to who was visiting their site or responding to direct mail campiagns they were running.

Solution

Website intelligence provided by Trovus Revelations gave Ancoris the visibility they were looking for and allowed them to use this valuable information to:

• Identify specific keywords which visitors to the site were searching on enbling them to refine their Adwords campaign using highly relevant longtail search terms at a lower cost.
• See 'who' is visiting the website - whether they are customers or prospects and see who has truly responded to a direct mail campaign.
• Using the Watch List function allows much greater visibility as to when customers are visiting the website.
• Email alerts are sent directly to the relevant account teams to alert them that there has been website activity from one of their customers.

Results

Trovus Revelations provided Ancoris with a cost effective solution which was simple to implement and intuitive to use. From day one the Ancoris team were able to see website intelligence they previously did not have access to, which enabled them to:

• Reduce their Adwords spend by 30% whilst maintaining the same number of conversions.
• Drive relevant, quality traffic to their site through appropiate and accurate keywords which they knew were being searched on.
• Measure the ROI of their direct mail campaigns by tracking via the website exactly who was responding to them.
• Improve the CRM process through the visibility they now had of who was visiting the website, how they arrived there, and what they were looking at. 

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