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Trovus solution contributes to 25% of Octink's sales reports Business XL Magazine
As featured in the December 2010 / January 2011 issue of Business XL Magazine the Trovus web intelligence solution can have a real impact on an organisations bottom line and help to grow turnover.
Sell Smarter - An intelligent approach to growing your turnover
In 2007, Will Tyler, CEO of specialist Display Company Octink discovered a system that allowed him to see who was looking at his website and how they were looking at it, and provided a platform on which to carry on a conversation with them.
The 'web intelligence' software builds profiles of customers' journeys as they engage with a website over time. This enables the user to understand the customers' interests and focus resources accordingly to drive sales.
'We took the tool in November just after the financial crisis hit. We were looking for something innovative and new that would give us a sales edge because the world and his wife were out there desperately trying to sell,' says Tyler.
In February, the company secured £40,000 worth of orders through the software and in its first year contributed to 25% of Octink's sales, equating to £200,000 of new business.
For more information about how Trovus can help to grow your business contact us or email Caspar Craven: caspar.craven@trovus.co.uk.
