Case Studies

How EY is harnessing data analytics to help build a better working world

Richard Turner explains how analytics helps deliver the insights which enables leaders to make informed data based decisions. Richard Turner has over 25 years’ experience in analytics and is currently EY’s Analytics Leader in Global Markets, Strategy and Analysis. In this interview Fanni Vig, Chief Operating Officer of Trovus, asks Richard, based on his long standing career in analytics, to discuss the role of the analytics in making better business decisions.

How emerging technologies have created a new approach to the legal sector

BLP has been going through some significant changes over the last couple of years. We thought we would grab the opportunity to chat to the firm's Head of Strategic Client Technology, Bruce Braude, to see how technology investments are supporting innovation across the firm.

How the Lincoln college group is using data to shape the future of education

When Lorraine Tomlinson-Hall was appointed Chief Operating Officer for the Lincoln College Group, Trovus’ COO Fanni Vig was keen to get her personal insight into what it is like to hold such a position within the education sector. In the following interview we discover the reasons behind Lorraine’s appointment, the impact of taking a commercial approach to a government-funded organisation and the implications for the education sector as a whole.

The role of social media in modern selling at Cisco. Digital transformation at its best.

Cisco has been driving fundamental changes to transform how they engage with customers. We have previously interviewed Pascal Lendermann, Head of Operations & Digital Services EMEAR at Cisco a few months ago on how Trovus is helping Cisco add science to the art of marketing. This time, we caught up with Alex Montuschi, Digital Performance Manager EMEAR at Cisco, who is specifically looking at implementing a new way of using social analytics and selling as a part of their overall go to market strategy.

Maximise the value of your data as part of your client development activities

During 2014, GVA was acquired by Bilfinger a multi-national engineering services company with over 75,000 employees and a turnover of over 7 billion. GVA has joined the Building and Facility Real Estate division. On this occasion, we have spoken to Vikki Bingham, their Head of Client of Development to see, why data analytics is playing a more critical role as part of the company’s growth strategy around its client base.

The impact of data analytics and how it is driving strategic change within the NHS

No day goes by without hearing in the news about the challenges that the NHS face and what it means for the people involved: doctors, nurses, patients etc. Trovus has been working with Simon on understanding NHS data and found the experience fascinating. On this occasion, we were curious to take Simon’s view on how data might be able to help senior NHS professionals make better informed decisions.

I nfluencing stakeholders and leading transformational business change with data analytics

Thanks to the value the Sage Insight team have delivered during the last couple of years, Senior Marketing Operations Manager David Joyce has managed to double the size of the team. At Trovus, we are lucky enough to be part of this journey.
We spoke to David about how data is changing organisational and individual behaviour, which is an increasing critical ingredient of sustainable growth.

3M Client Case Study: Attribution modelling - What’s the value of a piece of marketing content?

After having spent six years in digital marketing and CRM positions in various 3M divisions, James Bashford has just taken on a new role as Digital Marketing Excellence and Services Manager, spanning across all of the 3M UK and Ireland operation. In his new role, James will be collaborating and consulting across all 30+ 3M divisions, with a view to driving best practice and transformational digital programmes across all areas of the digital marketing mix including email, content, SEM, SEO and social media.On this occasion, Trovus COO Fanni Vig chatted to James about what he is going to focus on specifically in his new role, and where he sees exciting things happening in the world of customer engagement.

Cisco Client Case Study: How data is adding science to the art of marketing

Reporting directly to the Vice President of Marketing in EMEA, Pascal Lendermann and his team are responsible for program operations and digital services at Cisco. Together with his team, Pascal is always on the lookout for innovation and transformational services that support the countries in his region; he then uses these programs and tools to help create more effective marketers. As Trovus has been working with Cisco for the past 3 years, and specifically with Pascal and his EMEA team for nearly a year on a variety of projects, Trovus’ COO Fanni Vig interviewed Pascal to find out more about the role of data in marketing and how it affects the business. Thank you to Pascal for sharing his insights and learning experiences within the fast-moving world of IT.

Data analytics is top priority when driving firm efficiency at Sutherland Asbill & Brennan LLP

Sutherland Asbill & Brennan LLP - Using technology and data to support business development and increase firm efficiency

For this month’s Trovus client interview, we are delighted to be speaking with Bob Dolinsky, CIO and Stephen DiGennaro, Marketing Technology Manager at international law firm Sutherland Asbill & Brennan LLP. Bob and Stephen will be sharing their experience and views around the importance of technology and data in law firms.

Trovus client interview with BTFS: Using data to drive people performance and create an empowered workforce

For our latest client case study, we interviewed Hilary Savage-Martin, HR Director at BTFS. Hilary shares how BTFS’ people data helps them to develop and maintain a happy culture and empowered workforce, and how balancing what’s right for the business and their people is key.

Sales Enablement Driven by Marketing at Microsoft

“With Trovus customer intelligence consultancy and software we’ve been able to accelerate existing opportunities and spot potential new ones. We’ve been able to get closer to customers too, understanding their needs and interests better than before. From the point of view of maximising time and resource, the insights we gain are invaluable, empowering our teams to engage more effectively with their accounts.”

Emily Stone, Audience Marketing Manager, UK Microsoft Dynamics.

Case Study - How to fight the invisible sales funnel and achieve a 360° reporting cycle

In this article, our client Barrie Desmond of Exclusive Networks talks about the challenges that Marketing Directors are facing throughout the invisible buying process and how to overcome this in order to achieve a 360° reporting cycle.

Other Trovus Client Case Studies:

Are we hitting target? How do I collect the data to prove our impact?

We need to be commercial- Where does our profit come from?

Securing a Multi-Million Pound Budget - How a Global consultancy secured their 2013 marketing budget thanks to Trovus

5 High Value New Leads - How Trovus helped their client become the king of the round table

Substantial Cross-Selling Opportunity Realised- Legal eagles sharpen their claws thanks to Trovus’ Key Client Intelligence Programme

22% Growth in Sales - How Trovus enabled one of the world’s largest Tech companies to increase its cross-selling and up-selling opportunities by a staggering 22%

51% Uplift in Target Opportunities - Proving the value of marketing

3x Increase In Conversion Rates - Improving sales efficiency through best practice

2 Clients Worth £500k Closed In 4 months - Generating new business through better conversion

Cultural Alignment Between Sales and Marketing - Bringing sales and marketing teams closer