Changing Behaviours

Posted 9 months ago by Caspar
06/09/2007

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So today I did something I havent done for a long time............ Actually sit down and read a newspaper.

Several years ago, I would get through several papers per day cover to cover. These days all the content I consume is online (with the exception of the occasional Metro which I put into the comic rather than newspaper category - est time to read c2 mins).

What prompted me to do this? Well it was the free Wall St Journal (WSJ) that they have been giving away at Waterloo (2 days running now). There is a message there in itself that one of the premier business papers is being given away free (accepted that these promo's happen at strategic points in time each year).

The key thing though was highlighting the fact that my behaviours have shifted and seldom include reading the paper - 2 years ago when on the train I would have read the paper, I now check in bound mails on my blackberry and write out bound mails on my laptop.

Ok, so I might personally have less time to consume content, but the key thing is that I take the content that I want free of charge and from very specific niches on the web. Is this just me, or have others noted a similar shift in behaviour?

PS on a different note, there was a good article in the WSJ on how the success of firms is linked to the lives of CEO's - allow me to quote

"on average the stocks of companies run by leaders who buy or build mega mansions sharply underperform the market"

There is a lot of data there, but essentially the article makes the case for considering the personal life of senior executives as a way to select stocks.

Note to selves - no mega mansions for us! 

 

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