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Register for a 1-2-1 webinar:How does your marketing compare to your competitors in the professional services sector?

Last month, Trovus hosted a round table event for Marketing Directors from leading professional services firms at the HSBC Headquarters in Canary Wharf, around benchmarking and marketing engagement.

With attendees from firms including KPMG, Deloitte, Clifford Chance, Mercer, Hyder Consulting and Xchanging, the session was highly engaging and the attendees were given the opportunity to share their ideas and network with their peers. We covered various research materials that we have gathered over the past six months from benchmarking a range of professional services firms. We used this to pick out trends and patterns we are seeing around areas such as Key Client targeting, whether it is people or practice areas that are most engaging to your key clients, how much content clients engage with on average

each year, whether social media is engaging your target audience and looking at mobile patterns and trends over the past year. We also covered a number of new techniques that Trovus has developed around visualizing data and looking for patterns and trends in data covering CRM, Email, Finance and Website data, and different examples of the ways that these techniques can be applied.

Register for a 1-2-1 webinar:

If you would like to have a 1-2-1 webinar with one of our consultants to explore the key content and case studies from the session, and discuss what this means for you and your marketing, please contact either your account manager,or contact us on conversations@trovus.co.uk

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