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Measure and maximise the impact of your Thought Leadership – preparing for MIPIM.

Everybody with the slightest connection to the real estate and construction world will be in Cannes next March at Mipim.

The majority of real estate companies invest considerable time and resources into completing research, such as surveys and whitepapers, on relevant subjects that they believe will engage their target audience.

Measuring the Impact of your Research

Previously, it was close to impossible to measure the real impact of any thought leadership material. However, with new technology and advanced business intelligence tools, it is now possible to have a real grasp on which of your clients are engaging with what type of content, and monitor the level of this engagement.

For everybody who cares about client engagement and revenue generation, knowing which segments of their target audience is engaging with what content, allows them to achieve three things:

• Attribute the real value that marketing generates to the ‘sales’ process
• Segment their target audience and reach out to key targets with the right messages at the right time
• Build stronger relationships through enhanced client insights

Preparing for Mipim – Maximise ROI

Whilst all of the above is extremely valuable throughout the whole year, with the opportunity of Mipim taking place in 4 months’ time, now is the right time to analyse your marketing campaigns and help relationship building with some of your key clients prior to the event.

See our examples

If you wish to see some examples of how we measure the impact of thought leadership and use that information to support sales activities, please register your interest in our webinar here… and we will share some of our learning with you.

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