Proving the Value of Marketing - Lunch Seminar - 13th July

Marketing Directors face an increasing pressure to prove the value of their marketing activities. Measuring the impact of marketing campaigns is a key component of showing ROMI.

Free for invitation holders.

In this seminar, we will show that by leveraging your marketing data, we increase the visibility of your marketing impact by 100%. You will discover:

• What datasets within your organisation will enable you to prove the impact of your integrated marketing campaigns
• How to enable marketing and sales to work together more effectively
• How you turn data into meaningful KPIs that your CEO will be interested to see
• How to identify and close opportunity gaps between BD / sales and marketing
• How to increase the efficiency of your campaigns by segmenting your client and target base
• How to utilise the power of listening to your customers to shape and improve your marketing campaigns

You will learn how to:

• Find relevant intelligence in your marketing data - CRM, e-marketing, events, website etc.
• Surface business critical information about your campaigns from your data.
• Make Sales/ BD use more of marketing generated insights on clients.
• Spot highly valuable client behavioural trends to improve conversion and 'marketing qualified lead' generation.
• Prove the true impact and value of marketing to the CEO/FD.

The seminar is designed for:

• CMOs
• Marketing Directors
• Heads of Marketing
• BD / Sales Directors
• Key Account Programme Managers

Data and time: Friday 13th July 2012 from 12.30pm till 2pm

Location:

Addleshaw Goddard
Milton Gate
60 Chiswell Street
London
EC1Y 4AG
United Kingdom

Click here for map

(if you are not based in London, but would like to organise a webinar, please contact Alejandra dos Santos on alejandradossantos@trovus.co.uk )

Register: To see if there are any places left, please contact Alejandra dos Santos on alejandradossantos@trovus.co.uk

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