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Key Client Intelligence Seminar – Friday 5th October
How can client datasets help you maximise up and cross selling opportunities?
Complimentary lunch briefing session- only by invitation
Maximising revenue from existing clients is the key contributor to business growth for most B2B brands.
At Trovus we are proving every day that by using the datasets that our customers hold on their key clients from (Finance systems, marketing automation systems, CRM, bid management systems and even websites) helps Business Development and Marketing Directors to:
- Better segment their client base
- Prioritise sales and marketing efforts
- Identify up and cross selling opportunities
- Understand what key clients are interested in
- Make sure marketing initiatives target the right audiences
- Allow marketing and sales to work more harmoniously
- Identify opportunity gaps between sales and marketing, and revenue and sales
- Develop propositions in line with clients’ needs
The seminar is designed for:
- Commercial and Business Development Directors/Partners
- Client Development Directors/Partners
- Marketing Directors (responsible for key clients campaigns)
- Managing Directors and CEOs
You will learn how to:
- Find relevant intelligence in client data sitting within your key customer data systems - CRM, finance, marketing and sales data systems.
- Surface business critical information about your key clients and know how to interpret it.
- Spot highly valuable client behavioural trends and know what these mean for you.
- Drive internal behaviours around customer intelligence to better client engagement.
Data and time: Friday 5th October 2012 from 12.30pm till 2pm
Location: Hogan Lovells
Atlantic House
Holborn Viaduct
London, EC1A 2FG
Registration: To see if we have available places,email Alejandra Dos Santos at alejandradossantos@trovus.co.uk
Not based in London?
If you are interested in the topic but unable to attend the event, we would be glad to arrange a webinar with you, please contact: alejandradossantos@trovus.co.uk
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