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How to double your Key Client revenues over the next 3 years
Workshop - Key Client Intelligence Data - 31st May
Driving successful Key Client Programmes is increasingly about having the right process and making the most out of your data. In this very practical workshop you will learn and take away techniques on how your team can derive immediate benefit from customer datasets and double your revenues from Key Client programmes over the next 3 years.
Do you experience any of these in your business?
You have lots of data inside your business but you don’t know how to turn it into useful intelligence that results in better client engagement.
You are under increasing pressure to deliver much greater revenue from your Key Clients by cross selling and up selling.
You are running marketing campaigns to your Key Clients, but you don’t know if it is working, and you struggle to prove the value of what you are doing.
You need to re-invigorate, re-energise and drive your Key Client programmes.
You need to understand what your Key Clients are most interested in, but it isn’t always easy to know exactly what will engage them.
You want to take a thought leadership position in the market by taking the right propositions to your clients, at the right time.
Your Key Clients are at risk and under margin pressure from increased competition and you only have limited time and resource to do everything.
During the workshop we will cover:
What customer data sources to use, and pros and cons of your various datasets (web, e-marketing, CRM, finance, etc.)
How to focus on relevant data and eliminate the noise
How to use customer intelligence as part of your day to day marketing activities
What data to present to your CEO/FD to prove the value of your marketing
Best practice examples on how to measure ROI
The process for engaging both your Marketing and Business Development teams and how to bring these two teams closer
Do you experience any of these in your business?
- You have lots of data inside your business but you don’t know how to turn it into useful intelligence that results in better client engagement.
- You are under increasing pressure to deliver much greater revenue from your Key Clients by cross selling and up selling.
- You are running marketing campaigns to your Key Clients, but you don’t know if it is working, and you struggle to prove the value of what you are doing.
- You need to re-invigorate, re-energise and drive your Key Client programmes.
- You need to understand what your Key Clients are most interested in, but it isn’t always easy to know exactly what will engage them.
- You want to take a thought leadership position in the market by taking the right propositions to your clients, at the right time.
- Your Key Clients are at risk and under margin pressure from increased competition and you only have limited time and resource to do everything.
During the workshop we will cover:
- What customer data sources to use, and pros and cons of your various datasets (web, e-marketing, CRM, finance, etc.)
- How to focus on relevant data and eliminate the noise
- How to use customer intelligence as part of your day to day marketing activities
- What data to present to your CEO/FD to prove the value of your marketing
- Best practice examples on how to measure ROI
- The process for engaging both your Marketing and Business Development teams and how to bring these two teams closer
Structure of the Day
The workshop will run from 10am till 4pm, and will include the following sessions:
- Session 1 – Building your business case: how to get internal buy-in and change behaviours.
- Session 2 – The building blocks: exploring the starting points for successful data projects.
- Session 3 – Visualising the outputs: best practice examples for data integration and visualisation.
- Session 4 – Communicating Value: how to measure and report on ROI.
Please note, we will provide lunch on the day, and the cost is included in your registration fee.
Date: 31st May 2012
Location: central London
