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Eversheds selects Trovus web intelligence for strategic insights to further develop its business
Trovus enables Business Development teams at Eversheds to grow and develop their business based on accurate and timely web visitor profiles
Trovus, a leading specialist in developing actionable intelligence based on profiles of website visitors, has announced a new contract with major international law firm Eversheds, one of the largest full service law firms in the world.
Trovus, who has a focused and growing presence in the legal services industry, was selected by Eversheds to provide key strategic support for the law firm's Business Development and Marketing teams. Of vital importance are the consultancy services from Trovus, as well its software solution, to help Eversheds' teams identify behaviour and buying signals from web intelligence about clients and prospects. The solution is already providing Eversheds with invaluable client and prospect knowledge that assists the teams in engaging at the optimum time.
Eversheds was eager for Trovus to work with its Business Development teams to transfer the skills needed to gain insights into key clients and prospects through the web intelligence gathered. The Trovus solution also enables Eversheds to identify potential clients whose interest was previously unknown to them.
The services provided by Trovus to Eversheds include a series of workshops to maximise the value of intelligence from Trovus company profiles. Already the large volume of information gathered is supporting Eversheds' Business Development teams in their engagement with fee earners, along with marketing campaigns such as client communications and Search Engine Optimisation. Importantly, the solution integrates with Eversheds' customer relationship management CRM initiatives. Eversheds use the InterAction CRM system from LexisNexis, which is designed for professional services organisations. Trovus closely integrates with the InterAction CRM to allow customers to match Trovus's rich data profiling of website visitors with customer records held in the InterAction system, helping organisations build a deeper, more complete picture of the companies that visit their website and the relationship history that lies behind these visits.
"At Eversheds, we pride ourselves on being innovative and a key element of that is maximising our understanding and use of web intelligence. Trovus is strategically important to us in not only gathering this intelligence but also in helping us turn it into actionable information for business development and marketing purposes," said Gareth Pezzack, Head of Marketing of Eversheds LLP in the UK.
"Effective gathering and interpretation of web intelligence is critical to the future of our business. It will deliver many benefits to Eversheds, helping us to plan business-led future communications with clients and prospects, while understanding current customers better. It also means we can prioritise and allocate resources much more effectively," he added.
"We were delighted to be selected by Eversheds, particularly as they spoke to and took up references with our customers to understand our approach and the benefits that can be realised," said Caspar Craven, Co-founder and Director of Trovus. "The Eversheds contract is testament to the importance of our consulting capabilities as well as our web intelligence tools."
