Key Client Intelligence Workshop: Friday 27th February

---

How can client datasets help you maximise up and cross selling opportunities?

Maximising revenue from existing clients is the key contributor to business growth.

At Trovus we are proving every day that by using the datasets that our customers hold on their key clients from (Finance systems, marketing automation systems, CRM, bid management systems and even websites) helps Business Development and Marketing Directors to:

• Better segment their client base.
• Prioritise sales and marketing efforts.
• Identify up and cross selling opportunities.
• Understand what key clients are interested in.
• Make sure marketing initiatives target the right audiences.
• Allow marketing and sales to work more harmoniously.
• Identify opportunity gaps between sales and marketing, and revenue and sales.
• Develop propositions in line with clients’ needs.

The workshop is designed for:

• Commercial and Business Development Directors/Partners
• Client Development Directors/Partners
• Marketing Directors (responsible for key clients campaigns)
• Managing Directors and CEOs

You will learn how to:

• Find relevant intelligence in client data sitting within your key client data systems - CRM, finance, marketing and sales data systems.
• Surface business critical information about your key clients and know how to interpret it.
• Spot highly valuable client behavioural trends and know what these mean for you.
• Drive internal behaviours around customer intelligence to better client engagement.

Date and time:

Friday 27th February 2015 from 9.30am till 12.30pm

Location:

Central London

Cost:

(£295 + VAT) Per person.

Registration:

To see if we have available places,email Alejandra Dos Santos at alejandra.dossantos@trovus.co.uk

Not based in London?

If you are interested in the topic but unable to attend the event, we would be glad to arrange an in-house training session with you and your team, please contact: alejandra.dossantos@trovus.co.uk

Discover why the FT, Trovus & IBM are creating a Single Customer View

Back to blog

News & Events

Click here to subscribe to our latest quarterly magazine

• Pricing Strategy - thoughts from the Top 30 Law Firms

  09 02 2015

• Harvard Business Review: Who’s Afraid of Data-Driven Management?

  03 02 2015

• Key Client Intelligence Workshop: Friday 27th February

  29 01 2015

• Exclusive Invitation - Breakfast Roundtable

  05 01 2015

More news

As featured in