Trovus in B2B Digital Marketing publication Fourthsource

Fourthsource - the digital media publication for savvy B2B marketers - has published an article by Caspar Craven called Unleashing the intelligence within.

This article looks at how the rise of social media is unrelenting and asks the question - is our understanding of its potential in a business environment keeping up with developments? Are organisations exploiting the intelligence available within the communities of interest spawned by social media? It suggests that insightful customer intelligence gleaned from behaviours on your website are the digital marketer's first step in developing the business and customer relationships, but what steps are next? Unleashing the intelligence within communities means connecting customer intelligence capabilities with the social media activity that surrounds your area of business. It means engaging with, and leading, the dialogue, to 'paint the bigger picture'. It means harnessing that dialogue as part of your customer intelligence activities, and turning it to commercial advantage. Once you start, you'll never look back. The question is: how to take your first steps?

To read more, visit Fourthsource website

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