Discover why the FT, Trovus & IBM are creating a Single Customer View (scroll down)
In the full video, you will discover ...
- How a single customer view can drive revenue, growth, provide greater client retention and lower acquisition costs.
- How to break down the cultural challenges to get success with a single customer view project.
- Learn about Marcin’s cake – what is the process for turning data into knowledge.
- Why data and insight is only an asset if you exploit it.
- See a live case study on how to use a SCV to provide accurate marketing attribution.
- Discover why a single project owner is so important for a single customer view.
- See our survey results on what are the common challenges to achieving a single customer view.
- Discover the mantra of the Financial Times when it comes to creating a single customer view.
- See a live example on how one Global consultancy organisation integrates sales data, finance data and web data to find hidden opportunities.
- Hear from leading global companies on the reasons they want to drive a single customer view project.
- Know the best place to start and understand the 18 Boxes Readiness Audit offer that Trovus offers free of charge for the right type of organisation.
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