B2B marketing insights help a leading Digital Agency to generate revenue worth £12,000
"The Trovus Dashboard is a very powerful tool. It enabled us to identify a new prospect and generate revenue worth £10-12,000 with more expected."
Background
A leading Digital and User Experience Agency helps clients by consulting, testing, training and working with clients to produce better, easier to use products that customers.
Business Challenge
Keeping abreast of the latest technology and trends within the digital arena is key for this leading agency so when the Trovus Solution was recommended to them by a Trovus client they decided to investigate further.
Solution
The intelligence provided by the Trovus Dashboard proved to be very powerful for the agency who were able to immediately identify a large Travel Company which had been browsing their website. They used this intelligence to:
• Contact the company directly and identify the person who would normally make the buying decision.
• Call the relevant person and arrange a face to face meeting
• Submit a proposal resulting in new business.
Results
The Trovus Solution allowed the agency to see website intelligence they previously did not have access to, which enabled them to:
• Identify a new prospect and generate revenue worth £10 - £12,000 with more expected.
• Identify whether the companies visiting their website were clients or prospects and take appropriate action.
• Monitor the website activity of these organisations over the last six months and build a profile of their activity including what they were searching for, how they arrived at the site, what pages they looked at and the time spent on each page.
