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• Exclusive Invitation - Higher Education Lunch Roundtable

  Posted on the 03 06 2015

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• The impact of data in Construction and FM - Thoughts from the leading construction firms

  Posted on the 20 05 2015

  • Cultural change: it is not about technology but behaviour. There is a real need to change behavior. This is a slow Read more

• Book: In-house Key Client Training Workshop - How to maximise the value from your data

  Posted on the 19 05 2015

  Following our recent success at delivering training workshops for leading law firms, I was wondering if an in-house training workshop on how to Maximise the value from your data would be of interest for you and your team. Sign up for your Legal Big Data Talk now: Read more

• Logicalis UK Acquires Leading Provider of Analytics Solutions

  Posted on the 06 05 2015

  Date: Wednesday 6th May 2015 Read more

• Exclusive Invitation - Breakfast Roundtable

  Posted on the 07 04 2015

  We would like to invite you to join us on Thursday 14th May 2015 to our breakfast roundtable event. Read more

• Easter by the numbers

  Posted on the 01 04 2015

  Read more

• Request your PDF copy: Free Quarterly Review Magazine

  Posted on the 25 03 2015

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• The impact of BellaDati’s Agile BI platform

  Posted on the 03 03 2015

  Cloud and Agile BI has been gaining some momentum in recent years. We wanted to speak to Martin Trgina, the founder and CEO of BellaDati, a specialist Agile BI platform provider, to discover what trends he is currently seeing on the market when working with organisations such as Ricoh, Korean... Read more

• Pricing Strategy - thoughts from the Top 30 Law Firms

  Posted on the 09 02 2015

  Trovus in collaboration with Logicalis chaired an event in January 2015, inviting five Managing Partners, five Finance Directors and five Pricing Specialists from Magic Circle and Top 30 law firms in the UK. Read more

• Harvard Business Review: Who’s Afraid of Data-Driven Management?

  Posted on the 03 02 2015

  From a management perspective, making decisions based on data is a clear win. Yet it’s often difficult to adopt a data-informed culture. In every organization, there are teams and employees who embrace this transition, and those who undermine it. Read more

• Key Client Intelligence Workshop: Friday 27th February

  Posted on the 29 01 2015

  How can client datasets help you maximise up and cross selling opportunities? Read more

• Exclusive Invitation - Breakfast Roundtable

  Posted on the 05 01 2015

  We would like to invite you to join us on Friday 30th January 2015 at our breakfast roundtable event. Read more

• Transform how your BI team operate in business – Training Workshop

  Posted on the 09 12 2014

  Based on what we are hearing from most BI teams, the BI function is changing and is becoming a more strategic arm in the organisation. Read more

• Trovus Featured in Reuters: How Trovus is Using Behavioural Psychology and Change Management to Drive up Business Intelligence User Adoption Rates

  Posted on the 03 12 2014

  Read more

• 60 HR directors cannot be wrong

  Posted on the 19 11 2014

  This year, Trovus ran a series of educational training workshops designed for senior HR professionals who are seeking to innovate the KPIs they report on and the type of insights they share with the Board. Read more

• User engagement: Is it the new headache for BI/IM teams?

  Posted on the 13 11 2014

  We recently ran an event with 25 senior decision makers on the topic of the 'Psychology of Data'. Our aim was to get one simple message across to the audience: everybody consumes information in a different way, and therefore we all see, hear and feel different things (you can read... Read more

• Trovus data psychology event October 2014

  Posted on the 30 10 2014

  We recently ran a data psychology session for a number of our contacts and clients, focused on ‘the psychology of numbers’. The discussions were around numbers vs intuition and the different learning styles that people have. Here is a summary of the session. Read more

• Half Day Workshop: End User Engagement = Change Management

  Posted on the 29 10 2014

  Everybody has chosen their preferred BI supplier, but the three challenges we hear from BI teams are... end user engagement... end user engagement... end user engagement! Read more

• Up-skill yourself - HR Analytics Workshop

  Posted on the 09 10 2014

  Would you like to prove the value of HR and to be able to easily distribute HR data insight within your business? Read more

• Retail BI challenges - How to Increase User Engagement

  Posted on the 07 10 2014

  Retail was leading the thinking behind how to make the most out of data generated by customers. But even today, not all Store Managers are making the most out of available technologies and innovation. Read more

• On-Demand HR Analytics Training Workbook - Buy now: Special offer £85 + VAT

  Posted on the 17 09 2014

  Please note: This price does not include international postage Read more

• Make the most of your InterAction CRM: Training Workshop (295+vat) - Tuesday 30th September

  Posted on the 01 09 2014

  Complete the form below to register to attend this training workshop: Read more

• Is Data Automation the answer? - Introducing BIReady

  Posted on the 31 08 2014

  Exponential growth in BI requirements within businesses has resulted in substantial increases in data warehousing and management costs for Managing Partners, CEOs and Finance Directors to budget for. Read more

• Key accounts - Offline touch points vs. online touch points

  Posted on the 29 08 2014

  If you are are involved in all things digital, I thought the following picture (based on real data) showing the weight of online vs. offline interactions from key accounts will be of interest. Read more

• Understanding customer life cycles (in B2B) and more...

  Posted on the 27 08 2014

  According to our customers (a number of blue chip organisations), they see the four points below as their biggest challenges for the year ahead... Read more

• Predictive analytics: driving marketing impact to the sales pipeline

  Posted on the 21 08 2014

  Predictive analytics, it seems, is a buzz word. But is it hype or is it a vision? Many forward-thinking marketing directors are now exploring this area to see how they can get insight into their future ROI and sales pipeline impact. Read more

• Webinar Registration: Real life examples of best practice marketing ROI dashboards

  Posted on the 12 08 2014

  Read more

• Training Workshop: How to get business users to engage with your BI dashboards

  Posted on the 11 08 2014

  Complete the form below to register: Read more

• BI storytelling: Why data teams need to know how to engage business people

  Posted on the 11 08 2014

  Trovus hosted the latest in its series of client workshops earlier in July, this time focused on the BI and Data specialist. The theme for the session was the story telling that BI professionals need to consider to ensure the intelligence they generate really engages the business user. Read more

• Client Case Study: How Trovus is helping Cisco add science to the art of marketing

  Posted on the 09 08 2014

  Reporting directly to the Vice President of Marketing in EMEA, Pascal Lendermann and his team are responsible for program operations and digital services at Cisco. Pascal is always on the lookout for innovation and transformational services that support the countries in his region; he then uses these programs and tools... Read more

• HR Case Study- Using HR data insight to improve staff performance and decision making

  Posted on the 08 08 2014

  We were approached around six months ago by the HR Director of a key division of a FTSE 100 company employing over 3,000 people. They hadn’t worked with Trovus before and wanted to know how we could help them to take better decisions bringing clarity and control to their business.We... Read more

• Key Client Training Audio Workbook (£95 + Vat)

  Posted on the 01 08 2014

  Please note: This price does not include international postage Read more

• Free Tableau webinar: Register now

  Posted on the 01 08 2014

  Over the last few years we have created 250 visuals, for 50+ organisations, using Tableau to engage business users with storytelling data dashboards. Sign up for your free webinar today Read more

• Legal Big Data Talk: In-house Session

  Posted on the 21 07 2014

  Contact us for pricing options Read more

• Trovus client interview with BTFS: Using data to drive people performance and create an empowered workforce

  Posted on the 07 07 2014

  Read more

• Trovus Client Interview featured in Bloomberg Businessweek: How data drives firm efficiency at Sutherland Asbill & Brennan LLP

  Posted on the 26 06 2014

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• Make more out of your customer satisfaction data

  Posted on the 25 06 2014

  It seems self-evident that companies should try to satisfy their customers. Satisfied customers usually return and buy more, they tell other people about their experiences, and they may well pay a premium for the privilege of doing business with a supplier they trust. Read more

• Client Case Study - Using technology and data to support business development and increase firm efficiency

  Posted on the 25 06 2014

  For this month’s Trovus client interview, we are delighted to be speaking with Bob Dolinsky, CIO and Stephen DiGennaro, Marketing Technology Manager at international law firm Sutherland Asbill & Brennan LLP. Bob and Stephen will be sharing their experience and views around the importance of technology and data in law... Read more

• Measuring knowledge worker productivity

  Posted on the 25 06 2014

  What’s the value of your time? Read more

• The Art of Analysis

  Posted on the 24 06 2014

  Take the statement literally and try to picture in your mind an image you’ve seen before that tells you some information, and more importantly imparts some knowledge, but it was all visual. Graphics in print, online and broadcast media are strikingly visual at times…Artworks in themselves. Read more

• Key Client Workshop: Optimise your data for your Key Client Programmes

  Posted on the 24 06 2014

  Is your firm making the most out of its bidding, CRM and other client data? Are you interested in improving your key client programmes, in order to understand where you should be investing more? Read more

• Training Workshop: How to get business users to engage with your BI dashboards

  Posted on the 23 06 2014

  Join this half day workshop for ambitious BI professionals from leading firms who want to increase their business user engagement. Read more

• HR Analytics: Trovus COO, Fanni Vig read a great interview last month by the IE Group and below are her six key takeaways from the Q&A:

  Posted on the 26 03 2014

  By Fanni Vig, COO at Trovus Read more

• Case Study- Using HR data insight to improve staff performance and decision making

  Posted on the 26 03 2014

  Read more

• Fanni's Blog: We are worse than gold fish!

  Posted on the 06 03 2014

  Humans’ attention span is getting shorter and shorter (In fact, according to much promoted statistics about ‘the web,’ I already lost 80% of readers by now, as 80% of browsers spend less than 4 seconds on a page). Read more

• HR Directors Round Table: Proving the Value of HR

  Posted on the 05 03 2014

  Want Easy HR KPI's? Feel undervalued? Want to prove the value of HR? Read more

• Who said B2B companies cannot go viral?

  Posted on the 28 02 2014

  Read more

• Improving Productivity. The Green Dot Principle

  Posted on the 28 02 2014

  The challenge given to us was from the Managing Partner of a Global Professional Services Firm. The key was how to improve bottom line profitability. Specifically, the question being debated was around how to increase the productivity of each Fee Earner. Read more

• Webinar- Proving the Impact of HR: HCM Metrics and KPI’s

  Posted on the 18 02 2014

  Read more

• When data meets crowdsourcing

  Posted on the 03 02 2014

  There are very few occasions in life when you can associate the word ‘crowd’ with something positive. In my view, crowdsourcing is definitely one of them. The first time I heard about the concept of crowdsourcing through the website www.kickstarter.com, I became captivated by the idea of making something big happen... Read more

• Welcoming our new Executive Chairman Vic Morris

  Posted on the 30 01 2014

  Read more

• Case Study: How Trovus showed one of the world’s biggest innovation companies what makes their customers tick and click.

  Posted on the 15 01 2014

  The background Read more

• Want Easy HR KPI's? Feel undervalued? Want to prove the value of HR?

  Posted on the 13 01 2014

  Read more

• Financial Services Round Table Event - 6th Feb 2014

  Posted on the 06 01 2014

  Read more

• Are marketers equipped for managing data?

  Posted on the 02 01 2014

  I found an article in DataIQ news sharing some statistics on marketing and data. Read more

• Trovus featured in The Financial Times, Caspar Craven CEO at Trovus talks about the rise of entrepreneurs and UK startups.

  Posted on the 29 11 2013

  Read more

• HR Directors Round Table: How Measurable is your HR? Wish you had easy HR KPIs?

  Posted on the 22 11 2013

  We know that HR Directors are criticised for not being measurable enough. It’s that feeling of being undervalued because you can’t prove the value of HR and that it all appears fluffy compared to what your Sales Director presents at a board meeting. Read more

• Event: Round Table Event for Technology & Telecommunications Firms - 12th December 2013

  Posted on the 18 11 2013

  Prove the value of your marketing with ROI dashboards that work. Read more

• Webinar for Technology & Telecommunications Firms - Tuesday 27th August

  Posted on the 08 08 2013

  Webinar- only-by-invitation Read more

• Event: Round Table Event for Financial Services Firms - Friday 6th September

  Posted on the 26 07 2013

  The Power of Customer-Centric Marketing in B2B Financial Services Read more

• Event: Round Table Event for Technology & Telecommunications Firms - Friday 12th July

  Posted on the 10 06 2013

  The Role of the Marketing Director in Improving Sales Enablement Read more

• 30% + ROI on Marketing for Technology companies – smarter lead generation through behavioural segmentation

  Posted on the 30 05 2013

  With increasing pressure on marketing budgets everybody wants to work smarter. Read more

• Technology companies – smarter lead generation through behavioural segmentation

  Posted on the 21 05 2013

  !--[if gte mso 9] ![endif]-- Read more

• Microsoft Case Study - Identifying opportunities... getting closer to customers

  Posted on the 09 05 2013

  Microsoft Case Study Read more

• Round Table Event for Financial Services Firms

  Posted on the 12 04 2013

  Round Table Event for Financial Services Firms Read more

• Webinar: How to Use Client Intelligence to Reduce Churn, Enhance Lead Generation and Prove the Real Value of Marketing

  Posted on the 27 03 2013

  Complimentar 1-2-1 Webinar Read more

• How does your marketing compare to your competitors in the professional services sector?

  Posted on the 26 03 2013

  Register for to attend a future roundtable or to receive a 1:1 briefing for you and your senior team Read more

• Trovus features in content marketing International- Invest now in tomorrow’s digital strategies – Says Benchmark Research

  Posted on the 22 03 2013

  Invest now in tomorrow’s digital strategies says new benchmarking research, as results show the relentless rise of mobile devices. Read more

• New Trovus article appears in Expert B2B Marketing publication Fourthsource.com Check out the latest issue of Forthsource.com for an article by Trovus’s CEO Casper Craven. Called “Digging for gold and strategies to drive better client engagement

  Posted on the 21 03 2013

  the article draws on direct experience of issues affecting CMOs today, asking how CMOs can potentially overcome these them. Read more

• Event: Round Table Event for Technology & Telecommunications Firms - Friday 22nd March

  Posted on the 05 03 2013

  How to Use Client Intelligence to Reduce Churn, Enhance Lead Generation and Prove the Real Value of Marketing Read more

• Invest now in tomorrow’s digital strategies says new benchmarking research, as results show the relentless rise of mobile devices

  Posted on the 04 03 2013

  New ‘Trovus Mobile Benchmark Research’ reveals insights into the ‘march of mobility’ and the need to plan investments now for the new mobile era Read more

• Register for a complimentary 1-2-1 webinar on the topic of Benchmarking & Marketing Engagement for Professional Service Firms..

  Posted on the 25 02 2013

  Register Now for a complimentary1-2-1 webinar- Benchmarking & Marketing Engagement for Professional Service Firms.. Read more

• Trovus article published in B2B Marketing publication-Fourth Source

  Posted on the 18 02 2013

  The concept of ‘customer intelligence’ strikes at the very heart of every organisation’s go-to-market strategy Read more

• Event: Benchmarking & Marketing Engagement for Professional Service Firms- Friday 15th February

  Posted on the 24 01 2013

  Complimentary lunch session - Only-by-invitation Read more

• Measure and maximise the impact of your Thought Leadership – preparing for MIPIM.

  Posted on the 26 11 2012

  Everybody with the slightest connection to the real estate and construction world will be in Cannes next March at Mipim. Read more

• Trovus makes top 10 finalist list for the Business Enabler of the Year Award.

  Posted on the 19 11 2012

  The Pride of British Business – Trovus makes top 10 finalist list for the Business Enabler of the Year Award Read more

• Key Client Intelligence Seminar – Friday 5th October

  Posted on the 29 08 2012

  How can client datasets help you maximise up and cross selling opportunities? Read more

• Trovus shortlisted for 2012 Business Enabler Award

  Posted on the 17 08 2012

  Trovus is pleased to announce its selection as a finalist in the prestigious National Business Awards UK 2012 in the Business Enabler of the Year category. Read more

• Trovus in B2B Digital Marketing publication Fourthsource

  Posted on the 26 07 2012

  Fourthsource - the digital media publication for savvy B2B marketers - has published an article by Caspar Craven called Unleashing the intelligence within. Read more

• Proving the Value of Marketing - Lunch Seminar - 13th July

  Posted on the 11 06 2012

  Marketing Directors face an increasing pressure to prove the value of their marketing activities. Measuring the impact of marketing campaigns is a key component of showing ROMI. Read more

• How to double your Key Client revenues over the next 3 years

  Posted on the 24 05 2012

  Driving successful Key Client Programmes is increasingly about having the right process and making the most out of your data. In this very practical workshop you will learn and take away techniques on how your team can derive immediate benefit from customer datasets and double your revenues from Key Client programmes over the next 3 years. Read more

• Key Client Intelligence Seminar - 18th May

  Posted on the 17 04 2012

  How can client datasets help you maximise up and cross selling opportunities? Complimentary lunch briefing session- Only by Invitation Read more

• 4th April 2011 - Trovus named Finalists in the ‘2011 Hot Companies’ and ‘Best New IT (Software) Company’ by US Network Products Guide and a Finalist for UtalkMarketing Marketing Innovation ‘Best Innovation Technology 2011’ Award

  Posted on the 12 04 2012

  Trovus has been selected as finalists for the ‘2011 Hot Companies' and ‘Best New IT (Software) Company' categories in the Network Products Guide awards. The industry and peer awards from Network Products Guide honour achievements and recognitions in every facet of the IT industry. Winners will be announced in Las Vegas on 10th May 2011. Read more

• Trovus named as a Finalist for the 2012 Red Herring Top 100 Europe Award

  Posted on the 12 04 2012

  Trovus, the award-winning customer intelligence consultancy, has achieved further independent recognition of its solution which drives effective business development and marketing activity through the smart use of business intelligence and market insight. Read more

• B2B Marketing article written by Alex Blyth features Caspar Craven from Trovus

  Posted on the 11 04 2012

  DEMAND GENERATION: Does ‘big data’ mean better data? Apparently businesses have reached the frontier of ‘big data’. But what is this supposed new landscape and should marketers be hurrying to stake their claim? Alex Blyth investigates Read more

• Trovus congratulates ECI Partners for winning the Firm of the Year Award

  Posted on the 02 03 2012

  Trovus congratulates its client ECI Partners for winning the UK Firm of the year award at the Private Equity International 2011 awards. Read more

• CRM visualisation seminar - 30th March

  Posted on the 01 03 2012

  CRM platforms are the focal point of customer relationship management processes. People carrying a sales target should use it to support their client engagement activity. Some do some don’t. As a result a lot of client data is held in CRM systems, but can you actually extract actionable intelligence from it? Read more

• Trovus is proud to be a finalist for Red Herring Top 100 Europe Awards

  Posted on the 16 02 2012

  We are proud to announce our place as a Finalist in the Red Herring Top 100 Europe Awards. The awards recognise the most innovative 100 companies a pool of hundreds of organisations across Europe. Read more

• 4th January 2012- The Big Data Dilemma

  Posted on the 04 01 2012

  During the last couple of years, buzz words seem to have dominated marketing magazines whilst events were all about social media, viral marketing and mobile... and now for 2012 it’s time for a new one: BIG DATA. Read more

• 27th January 2012- Single Customer View Seminar in collaboration with speakers from The Financial Times and IBM

  Posted on the 19 12 2011

  27th January 2012- Single Customer View Seminar in collaboration with speakers from The Financial Times and IBM. To find out more about creating a Single Customer View and to see a short video from the day go to: www.trovus.co.uk/scv Read more

• 12th January 2012 - The 5 most dangerous trends affecting professional services firms - PM Forum Event

  Posted on the 12 12 2011

  We are all more than familiar with the impact of the debt crisis on the UK and European economies. The challenges of marketing a professional services practice in these uncertain times are manifold. Read more

• Addleshaw Goddard selects Trovus web intelligence for strategic insights to support business development and better engage with key clients

  Posted on the 14 11 2011

  Trovus, the award-winning specialist customer intelligence business has been engaged by leading law firm Addleshaw Goddard to help with its key sector and client growth strategies. The two businesses are collaborating to drive effective business development and marketing activity through the smart use of business intelligence and market insight. Read more

• Client Engagement in the Legal Sector - Workshop

  Posted on the 10 11 2011

  In recent surveys conducted by prestigious organisations such as the FT and the Managing Partner Forum, better understanding clients' requirements and deeper client penetration were considered as top priorities on Law Firms' agenda. Read more

• Press release - Customer Intelligence in Financial Services

  Posted on the 25 10 2011

  Latest Trovus research shows how customers engage with the Financial Services market. Results uncover only the most innovative companies exploit critical customer intelligence and social media. Read more

• Measuring Your Brand Outreach

  Posted on the 13 10 2011

  Despite many organisations using direct marketing activities to generate new business opportunities, ‘brand’ names remain by far the key drivers behind online traffic on B2B companies’ websites. People coming to your website by using your brand name will have heard of your company before and will want to learn more. Read more

• Press release - Research reveals companies as ‘data rich but insight poor’

  Posted on the 05 10 2011

  Research reveals companies as ‘data rich but insight poor’. Many struggle to understand online behaviour and opportunities. Only the most innovative exploit critical customer intelligence and social media Read more

• GE calls it micro-relevancy

  Posted on the 15 09 2011

  I cannot put into words how pleased I was when reading an article in the Harvard Business Review by the CMO (Beth Comstock )of GE, talking exactly about the same points that we, at Trovus, have been putting into practice with our clients for the last 4 years. Read more

• Forrester Report features Trovus

  Posted on the 01 09 2011

  “We’re delighted that our web intelligence technology has attracted the attention of one of the world’s leading research organisations,” said Caspar Craven, Co-founder and Director of Trovus. “Other than the early adopters, web intelligence through new generation IP address identification and profiling is only just starting to gain traction. We believe that reports such as Forrester’s highlight the critical importance of the technology and will help to bring its capabilities to mainstream marketing within B2B organisations.” Read more

• Breakfast Briefing – Customer Engagement in the Technology World

  Posted on the 22 08 2011

  We are organising an exclusive breakfast briefing with Senior Marketing and Business Development professionals from leading technology companies to reveal the findings of the Trovus research into how customers and prospective customers engage with technology companies. Read more

• ISMM Executive Forums: TACK and Trovus Event

  Posted on the 16 08 2011

  The ISMM Executive Forum will be be meeting on 29th September 2011 where TACK International, authors of the acclaimed bi-annual Buyers’ Views of Salespeople survey, will exclusively reveal insights from their latest research into the state of sales management in the UK in 2011. Read more

• Eversheds selects Trovus web intelligence for strategic insights to further develop its business

  Posted on the 10 08 2011

  Trovus, a leading specialist in developing actionable intelligence based on profiles of website visitors, has announced a new contract with major international law firm Eversheds, one of the largest full service law firms in the world. Read more

• Client Engagement in the Financial Services Sector

  Posted on the 04 08 2011

  We are organising an exclusive lunch with Senior Marketing and Business Development professionals from the UK’s leading Financial Services firms to reveal the findings of the Trovus research into how clients engage with Financial Services firms. Read more

• Listen to your Clients before Changing your Website!

  Posted on the 29 07 2011

  Most businesses genuinely do not know who their current website engages with. Not because they do not want to, but quite often because they are badly advised or they suffer from data saturation and they do not know where to start. This can result in wasting money on very expensive web projects that do not bring the expected results. Read more

• Workshop - Key Client Campaign for Law Firms

  Posted on the 18 07 2011

  We are organising an exclusive lunch with Senior Marketing and Business Development professionals from the UK’s leading Law firms to reveal the findings of the Trovus research into how clients engage with law firms. Read more

• Building better engagement with key clients – behavioural marketing

  Posted on the 11 07 2011

  All successful B2B brands want to achieve better engagement with their key clients. When working on key client behavioural campaigns with top decision makers within B2B companies, one of the main challenges is to understand what clients truly want. Read more

• Understanding how to value a 'value proposition'

  Posted on the 01 07 2011

  Strikes me that articulating a value proposition in the B2B space is a deeply subjective affair and the critical thing I am learning is that the subjective opinion that counts is that of your clients and not your own. Your perception of whether something has value or not is quite secondary to the opinion of your client and their interpretation of the value your proposition carries. Read more

• Trovus Drives Growth of Strategic Advisory Services for Web Intelligence with Appointment of New Business Development Director

  Posted on the 22 06 2011

  Trovus, the award-winning and leading provider in specialist intelligence services that build profiles of organisations visiting websites, today announced the appointment of Fanni Vig as New Business Development Director. Vig will drive Trovus’s business in new and existing markets, focusing on developing strategic projects with customers. In this newly created role Vig will advise existing customers, source new business leads and provide an increasingly structured approach to business growth for Trovus. Read more

• Why IT and marketing must work together

  Posted on the 08 06 2011

  Leading IT magazine computing.co.uk quotes Trovus co-founder & director Caspar Craven in it's in-depth analysis article examining the relationship between an organisations Chief Information Officer and other non IT departments. Read more

• Fresh Business Thinking features Trovus IP address intelligence article

  Posted on the 25 05 2011

  Today, IP address intelligence needs to be a vital part of the marketing mix, supporting the sales and business development of all types of organisation, from the smallest start up, through to medium and large corporates. But it remains one of the lesser known areas of ‘data literacy’. Read more

• Trovus Named Winner of the 2011 Hot Companies Award by Network Products Guide

  Posted on the 16 05 2011

  Trovus, leading provider in specialist intelligence services based on website technology that builds profiles of visiting organisations, today announced its selection as a winner of the 6th Annual 2011 Hot Companies and Best Products Awards in the Hot Companies 2011 Category. The award comes from Network Products Guide, the industry's leading technology research and advisory guide. Winners from all over the world were honoured in Las Vegas on Tuesday 10th May during the 6th annual dinner and presentations. Read more

• Internet World 2011 - Trovus co-founder Edward Charvet invited to speak at the leading European Internet Conference

  Posted on the 25 04 2011

  Trovus are delighted to announce that co-founder & director Ed Charvet will be speaking at the Institute of Direct Marketing (IDM) Academy at Internet World 2011 reflecting Trovus' market leading position as a specialist business intelligence provider based on IP address profiling of B2B website visitors. Read more

• Trovus Network Connectivity Update

  Posted on the 24 04 2011

  Over the Bank Holiday weekend from lunchtime on Thursday 21st April to Sunday 24th April, access to the Trovus reporting system was unavailable to our clients due to the high profile network outage suffered by Amazon, our network provider. This did not affect any data collection and as of Sunday 24th April all reporting is running as normal. No client data has been lost and any performance issues have been addressed. We regret any loss of access to Trovus reporting for our clients during this period and wanted to explain the reasons why access was unavailable and how this has now been resolved. Read more

• Trovus named Finalists in the ‘2011 Hot Companies’ and ‘Best New IT (Software) Company’ by US Network Products Guide and a Finalist for UtalkMarketing Marketing Innovation ‘Best Innovation Technology 2011’ Award

  Posted on the 04 04 2011

  Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced that Network Products Guide, the US-based technology research and advisory guide, has named Trovus as a finalist in two categories for the 6th Annual 2011 Hot Companies and Best Products Awards. In a separate Award, Trovus has also been selected as a finalist by UTalkMarketing in their UK Marketing Innovations Awards for ‘Best Innovation Technology 2011'. It means that Trovus technology has been shortlisted three times during March 2011 for prestigious Awards which recognise exceptional technology innovation. Read more

• Marketing Innovation Award Finalist for Trovus in Best Innovation Technology 2011 category

  Posted on the 25 03 2011

  Trovus are very pleased to announce that they have been shortlisted as finalists in the UK's Marketing Innovation Awards for Best Innovation Technology 2011. Read more

• Hottest Company 2011 Shortlist for Trovus

  Posted on the 18 03 2011

  Trovus are delighted to announce that they have been shortlisted as finalists in two prestigious global awards: - 2011 Hot Companies award - 2011 Best New IT (Software) Company of the Year Read more

• Trovus Client Case Study

  Posted on the 03 03 2011

  Intendance has been using Trovus for two years. We chose them after a full evaluation of what was available on the market. Trovus's service is critical to us as a communications agency, and so are Trovus's people. They are excellent to work with, flexible in their approach and they make sure they look after their customers - all while ensuring their customers can use the product effectively. We also think the solution is good value for money. Read more

• Legal Technology Insider Features Trovus

  Posted on the 25 01 2011

  Why is it that the deployment of state-of-the-art web intelligence within legal firms is not always as straightforward as maybe it ought to be? What barriers exist and how can they be broken down? Read more

• Trovus solution contributes to 25% of Octink's sales reports Business XL Magazine

  Posted on the 21 12 2010

  In 2007, Will Tyler, CEO of specialist Display Company Octink discovered a system that allowed him to see who was looking at his website and how they were looking at it, and provided a platform on which to carry on a conversation with them. The 'web intelligence' software builds profiles of customers' journeys as they engage with a website over time. This enables the user to understand the customers' interests and focus resources accordingly to drive sales. Read more

• Trovus client Chameleon Net wins B2B Marketing Award for campaign utilising insightful web intelligence

  Posted on the 09 12 2010

  Digital agency Chameleon Net has won the 'Best Use of Search Marketing' category in the B2B Marketing Awards. The award was Presented by Google and the judges chose Chameleon Net's innovative 'Money Talks' campaign, which made use of Trovus's differentiating web intelligence technology. Read more

• Trovus and the Institute of Direct Marketing (IDM) form partnership to deliver web and business intelligence

  Posted on the 24 11 2010

  Trovus, a leading provider in specialist intelligence services based on its website technology that builds profiles of visiting organisations, today announced a new business partnership with the Institute of Direct Marketing (IDM) that underlines the importance of web and business intelligence for organisations undertaking digital marketing activities. Read more

• Trovus proud to sponsor LexisNexis Enterprise Solutions User Conference

  Posted on the 28 09 2010

  Trovus are delighted to announce that we are participating as a sponsor and exhibitor at the inaugural LexisNexis Enterprise Solutions User Conference. The Transformation 2010 Conference takes place on the 3-4th November at the Forest Arden Hotel, Birmingham where there will be a wide range of key note presentations, workshops and case studies discussing technology, business issues, innovation and best practice. Read more

• Trovus Client Case Study Session – Driving Cross Selling

  Posted on the 19 08 2010

  The next monthly Breakfast briefing is being held on Tuesday 21st September: 9.00am - 10.30am. Held in the Rehearsal Room at the Adam Street Club in London, the session is intended to be an informal workshop for you to understand the innovative approach that Trovus have developed to drive more value for your business by building profiles of the companies visiting your website and using this information to optimise cross selling opportunities. Read more

• EWA, a division of WPP, selects Trovus for online intelligence to identify and explore new business opportunities

  Posted on the 18 08 2010

  Trovus adds CRM company EWA to its list of clients, providing software and consulting services to grow and develop EWA's business based on accurate and timely web visitor profiles Read more

• Trovus Signs Partnership with Lucid Solutions to deliver a first in web and business intelligence for the Legal and Professional Services Marketplace

  Posted on the 26 07 2010

  Trovus Signs Partnership with Lucid Solutions to deliver a first in web and business intelligence for the Legal and Professional Services Marketplace Research in the Legal sector shows that with only one partner engaged with a client, that client is four times more likely to churn. The new Trovus-Lucid partnership will deliver innovative technology and solutions to substantially decrease client churn and impact the bottom line. Read more

• Trovus partners with LexisNexis® to enable professional services firms to build stronger client relationships

  Posted on the 07 07 2010

  Close integration of website visitor profiles with CRM records helps professional services companies to better understand the needs of existing and new clients Trovus, a specialist in providing companies with actionable intelligence based on building profiles of companies visiting their website, has announced a new partnership with InterAction®, to help professional services companies build stronger client relationships and to better understand the needs of existing and new clients. Read more

• Trovus Tuesday Breakfast Seminar

  Posted on the 02 07 2010

  The next monthly Breakfast Briefing is being held on Tuesday 20th July: 9.00am - 10.30am. Held in the Rehearsal Room at the Adam Street Club in London, the session is intended to be an informal workshop for you to understand the innovative approach that Trovus have developed to drive more value for your business by building profiles of the companies visiting your website. Read more

• Legal Firms using Trovus and InterAction Intelligence - Orange Rag Profile

  Posted on the 24 06 2010

  Trovus are delighted to have had one of our recent Legal Firm rollouts coupled with our InterAction integration profiled in www.legaltechnology.com - otherwise known as the Orange Rag. Read more

• Microsoft Dynamics, dhc and Trovus Use Web Intelligence to Deliver a Higher Return on Sales and Marketing Activity For Users of Microsoft DynamicsTM CRM

  Posted on the 21 06 2010

  dhc, provider of integrated software solutions and its partner Trovus, supplier of website intelligence, today announce that they have written a seamless integration between Microsoft DynamicsTM Customer Relationship Management (CRM) and the Trovus Dashboard. The integration links information gathered by Trovus, such as profiles of organisations visiting a website, to the relevant records in the Microsoft DynamicsTM CRM database and vice versa, enabling users to take marketing activity to the next level and support advanced targeting and customer profiling. Read more

• CRM Seminar with APS Advance - Using Intelligence from your website

  Posted on the 17 06 2010

  APS Advance and Trovus are running a seminar on Thursday 17th June focused on strategies related to CRM. It is designed to help firms gain a better understanding of what needs to be planned before embarking on a software project. Read more

• Trovus Tuesday Breakfast Seminar

  Posted on the 08 06 2010

  The next monthly Breakfast Briefing is being held on Tuesday 8th June: 9.00am - 10.30am. Read more

• FD Centre and Trovus Seminar - How Commercial is your Marketing Activity?

  Posted on the 07 04 2010

  The theme of our seminar this month is Commercialising your Marketing. We'd all like to have more money to put into our marketing campaigns, knowing that a little bit extra could actually make a big difference. But how do you make sure the marketing money you are spending is effective? What to do more of, and what's a waste of time? If you need to justify this spend to a Finance Director or to yourself if your a business owner, how do you go about doing that? Read more

• CIO Round Table Event - Increase ROI of data analytics by empowering internal customers

  Round Table Lunch Session - Only-by-invitation Read more

• How do you eat your chocolate bunny?

  Read more

• Trovus features in the Economist

  Trovus helps people find “treasure troves” of value hidden in their data, hence the name. The small, London-based company provides senior managers at large, global companies with dashboard tools for rapid data analysis. It was conceived as a service provider, but last year the company decided to try its hand... Read more

• HR Analytics: Trovus COO, Fanni Vig read a great interview last month by the IE Group and below are her six key takeaways from the Q&A:

  1. It is critical to drive organisations to ask more questions around people data in general and from there more requirements will be made of HCM platforms in terms of analytics and analysis. Read more

• Case Study - How to fight the invisible sales funnel and achieve a 360° reporting cycle

  Read more

• Trovus Drives Growth of Data Analytics with Appointment of New Executive Chairman

  Read more

News & Events

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• Book: In-house Key Client Training Workshop - How to maximise the value from your data

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• Logicalis UK Acquires Leading Provider of Analytics Solutions

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