Interesting piece of research today that Phil Summerfield has shared with me - it was research by Top IT Consultants which showed what recruitment agents think are the most important channels for sourcing candidates.

Top of the list was traditional head hunting/ cold calling with 80% of the vote.

The second one is the interesting one - 64% of people voted for Social networking sites.

The surevey comments:

"good candidates will be hard to come by. When candidates are in short supply in the marketplace it is increasingly necessary to use these tactics to tempt them out of their current jobs and into new ones.

The high placing of social networking sites backs this - they will hit the passive candidate base where candidates are not seeking new employment as a matter of course, but will be open to offers if they are presented with them"

Social networking is an increasing part of our day to day lives and proving to be an important way to interact with candidates.

Our goal at Trovus is to strive to understand and find ways to create value for businesses using the web as a relationship building tool - its great to see other businesses innovating and using the web creatively for value creation. Thank you Phil for sharing that.

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