Whats the cost of developing a web presence that is very compelling and pervasive?
Posted about 1 month ago by Caspar
30/05/2008
£110m pa if you want to develop a site on the scale of the BBC (figures released today)Clearly we have no idea what this was spent on what inefficiencies increased the cost above reasonable norms (which is what the article implies).However, the scale of numbers underlines the fact that if you want to create a powerful compelling web presence, it takes investment - lots of fresh content (on a by minute basis), tools and ways to engage people to capture mind share. And that they have certainly done - to quote:"By late 2007, it had an average of 16.5million users...
Reputation Management?
Posted about 1 month ago by Peter Twiggs
28/05/2008
One search related practice that has gained significant coverage over the past few months is reputation management. I often find it quite hard to explain the full effect this can have, the following examples should shine some light on the subject: 1. Jimmy Wales AKA Wikipedia founder This should serve as a really good reminder to any well known internet figure on the value of reputation management. After using the rather questionable practice of breaking up with his girlfriend via editing a Wikipedia entry, Jimmy's ex decided to firstly put a t-shirt of his on EBay, this combined with several...
Vistage Workshop
Posted about 1 month ago by Ed Charvet
22/05/2008
Trovus presented at its second Vistage CEO workshop yesterday. I am pleased to say that again we have been well recieved and the feedback has been very useful and positive. I would like to thank the one member who answered my first question of "What would you like to get out of this session", with "I have no ideas as I don't know what you are going to talk about!". I realised about 0.5 seconds into your answer that that was not the most insightful question to use as an opening gambit...I will be refining for the next group.Please find...
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