Web 2.0 behaviour changes
Posted 4 months ago by Jon Mell
29/02/2008
At Trovus we have decided to focus on the behaviour changes around corporate Web 2.0 adoption, rather than the technologies. That's not to say we don't think that technology is important, just that there are plenty of Microsoft, IBM and Open Source technology consultancies out there who do Web 2.0 implementation. We see a gap in the market around the accompanying behaviour and cultural changes that need to take place.It's always great to see some support of your strategy from the likes of Forrester and the other analysts. Here is Forrester's new Web 2.0 Framework.They clearly see behaviour changes as...
Case study of corporate adoption of Web 2.0 and social networking
Posted 4 months ago by Jon Mell
28/02/2008
Came across this fascinating article by Richard Dennison talking about BT's internal adoption of Web 2.0. It is worth reading in its entirety but the points that stood out for me were:Presenting the idea is an evolution rather than a revolution was key for business buy-in The importance of RSS in tracking and consuming content There are risks to Web 2.0 adoption, but the benefits outweigh the risks Let the users dictate which tools are useful and which are not The importance of Generation Y in helping frame your Web 2.0 strategyWhat was also interesting was the phenomenal response this...
Using on-line communities to gauge customer opinion
Posted 4 months ago by Jon Mell
25/02/2008
When in the States, I often see adverts for OnStar. This is a remote vehicle control service whereby you can give a third party remote control of some of your car's facilities, as well as an in-car 'conceierge' service to get directions and the like. For example, if you lock your keys in your car, OnStar can remotely unlock the car. If you are involved in a crash, OnStar can detect this, try to get in touch with you and call the ambulance services. The problem with this sort of service is how a service provider walks the line between being...
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