brands buying into social networking
Posted about 1 month ago by caspar
30/06/2008
Social networking - so tantalising for all those brands out there - millions of people in your target market all in one place - how do I get in there and sell to this captive market. I can see lots of brand managers grappling with this one - spurred on by their directors - we have to get into this social networking thing - its where all the buzz is.Here's the view of one blog commentator:http://www.web-strategist.com/blog/2008/06/17/how-brands-can-buy-social-media/In essence - the article outlines that value comes from three areas:- Advertisements - straight purchase of ads- Sponsorships - longer term form of advertising- Social...
Vistage Workshop 215
Posted 2 months ago by Ed Charvet
20/06/2008
Thank you to Fergal Boland for hosting me at his group in Oxfordshire yesterday. As before, it is great to be able to debate with business leaders the merits, or not as the case may be, of how the web is moving and what that means for businesses, big and small.For all the members, as promised you can down load the slides from here.
Lotus Connections 2.0 Install Guide
Posted 2 months ago by Jon Mell
19/06/2008
IBM has released Lotus Connections 2.0! The install process for pilots is greatly improved but it's still tricky for a test / proof of concept system. Here's our Lotus Connections 2.0 installation guide to help you out!
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