One of our clients, Logicalis has just published a fascinating piece of research into what they have termed the Real Time Generation - defined as the 13 to 17 year old generation. The full research can be found through http://www.theitsanctuary.com/pages/66-real_time_generation, but having been through the findings, I just wanted to pull out a few things I found fascinating:

1) 91% of UK 13-17 year olds use Instant Messaging at least once a week, and over 50% use it every day.

2) 47% of UK 13-17 year olds have read other individual's Blogs (Web Logs), and 35% have already written entries in their own Blog.

3) 31% of UK 13-17 year olds have regular Internet contact with individuals they have never met in person.

It is the last point that I find most interesting - it ties in with someone Ed wrote about a week or two ago on creating virtual working relationships. To reflect the internet didnt exist for most people some 10 to 15 years ago and all relationships existed in the "real world". This research is now showing how pervasive it can be for creating relationships for this demographic at least. Of course, we dont think that this can be a substitute for real world relationships, but it is changing the way people communicate, share and form relationships -both on a personal and business level.

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