Just back from a weeks break in France (near St Malo in a place called St Jacut de la Mer if anyone is interested). Great trip back on Brittany Ferries who had the England/ France match on board in a very busy bar complete with French TV crew. Delighted to have won it surrounded by so many French people.

As ususal, back to the 1000 unread emails (inevitably scanned whilst on holiday via crackberry); one stood out which I thought worthy of a brief blog. It was a link forwarded by Tanner, one of the most energetic coaches at Shirlaws which was for a company that provides coaching on how to write a good blog. The company is based in Brighton and runs courses - they are called Authentic Blogging - the best part is a link to a slideshow they have on blogging.

This struck a chord with me as it's a good summary of what makes a good blog, and it's something we've talked about before here at Trovus/ Rewarding Dialogue.

The key elements from the Authentic Bloggging as I read them are (I will try and keep this short as I dont have the ability to read and absorb long blog posts):

 - differentiating yourself by having different unique content which reflects who you are as a person (rather than churning out the same stuff you read elsewhere);

- linking logic and emotion

- making sure you listen to your community and engage them and ask their opinion

- make sure you have a consistent voice

I think it's a neat summary of the key elements. For me, one of the biggest things is what I refer to as viscerality - its engaging with an emotion rather than a thinking process. On the web I see loads of heavy duty type which forces me to think in detail. Personally I want to scan and get the information out very quickly which engages me and strikes a chord - it has to be driven by an emotion to get me engaged.

Whether my/ our blogs achieve any of that, is for others to decide, but that is what I strive to do - we dont profess to be the best bloggers out there, so would really appreciate your views on what you think makes a good blog, and what we could do to, to be better bloggers :)

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