Blog Posts Tagged With 'blogs'

Shabak (Shin Bet), the Israeli Secret Service shows “ordinary” face through blog

Posted 3 months ago by Ed Charvet
24/03/2008

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If you subscribe to the principle that Robert Scoble had a strong hand in turning the public's perception around of Microsoft through his blog, then you will subscribe to the logic of a national security service using a similar technique to show its "ordinary human face."  If you subscribe to this belief then you will already know the value of blogs to business.  The fact that the Israeli Secret Service is blogging to give its countrymen a better view on the types of people who work there and what the broadly do, should not warrant anything much more than general...


Web 2.0 ROI - cost saving or revenue growth

Posted 3 months ago by Jon Mell
21/03/2008

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The intuitive view around the ROI of Web 2.0 tools such as blogs and wikis tends to be that using Web 2.0 on external sites grows revenue, your blog can gain you extra customers and brand loyalty. Using Web 2.0 internally saves cost by making your employees more efficient.I have always had a slight suspiscion around the cost saving argument. If you look at the logic behind my recent post on Luis Suarez's effort to stop using email, although you can point to the amount of time saved and translate that into cash savings, it is not that simple. Even...


Blogs and wikis are the new printing press

Posted 2 months ago by Jon Mell
17/04/2008

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Was watching a Stephen Fry programme the other night about the Gutenberg printing press. What struck me was the similar language he used to describe the barriers and effect the printing press had compared to how we describe blogs and wikis. There were three main points of similarity:The invention of the printing press democratised ownership of information. The power was no longer held by the scribes who uniquely owned the means of production. In the same way, today's media no longer owns the means of production or the content. Bloggers take up authoritative positions once held by news anchors. BBC News actively...

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The Long Tail

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired... Read More

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brands buying into social networking

Social networking - so tantalising for all those brands out there - millions of people... Read More

This site is about Social Computing, Web 2.0 and growing the Trovus business. See here for more information on Trovus.

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NEW SCIENTIST The technology section is becoming increasly web aware. If the recent theme on... Read More

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