Blog Posts Tagged With 'web 2.0'
Web 2.0, Web 3.0, Web 4.0, Web 5.0 - where will it end?
Posted 5 months ago by Jon Mell
09/01/2008
Ok - so here's why I really really dislike the term "Web 2.0". As well as the common problems of a phrase used to describe a new paradigm in computing (such as the problems around terms such as SOA), "Web 2.0" in particular suffers from a specific problem. Using "2.0", a number that sounds like a version you would apply to a software product, simply encourages people to be the first to claim to have come up with, or understand the next version. Already people are starting to talk about Web 3.0 just to be the first clever person to...
What does Web 2.0 (and SOA for that matter) actually mean
Posted 5 months ago by Jon Mell
07/01/2008
Whenever a new buzzword comes along in IT there's usually a prolonged gnashing of teeth around what the term "actually means". It happened with SOA and it happened/is happening with Web 2.0. These debates tend to follow a pattern - the terms start shrouded in mystery and anyone who can explain it is a Very Clever Person. Then someone comes along and says that it's nothing new, just merely a new way of marketing technology concepts that have been around for ages. These people are Really Very Clever People as they have managed to expose the Very Clever People and...
Medicine 2.0
Posted 6 months ago by Jon Mell
02/01/2008
I was reading an editorial in the recent Junior Doctor magazine (my fiance is a doctor...) and was struck by the similarities of how the web is changing medicine and how it is changing business. The editorial noted the tendency toward self diagnosis (Google) and self treatment (eBay) given the wealth of information readily available on the Internet, and questioned the future role of Doctors for 'simple' conditions. But this quotation struck me:"we've become brokers and project managers arranging services our client is requesting" This sounded rather familiar - so I dug out "the Bible" (Wikinomics) and found something similar:"companies are...
Trovus joins Facebook!
Posted 7 months ago by Jon Mell
01/12/2007
Trovus has joined Facebook! There's not much there at the moment as when a new person joins Facebook and we're not quite sure how we are going to use it in conjunction with this site but in true Web 2.0 style we've put our page up there and we'll see what happens!Meanwhile - if you like us, please become a fan!
Serena Software adopts Facebook Fridays
Posted 7 months ago by Jon Mell
06/12/2007
This caught my eye recently, amongst all the press about companies banning Facebook and it being generally bad for productivity and business, Serena Software has launched Facebook Fridays. The idea is that for one hour every Friday employees should spend time on Facebook, collaborating with colleagues and customers and recruiting. Interestingly, the approach includes one of the key components to a successful internal collaboration project, which is sponsorship. Not just in terms of warm words, but actual engagement from senior management. In this case, a Senior VP and the CEO are using their profiles on Facebook as an example of what...
Collaborative tools do take some getting used to
Posted 4 months ago by Ed Charvet
19/02/2008
We had a fascinating experience with regard to people using our wiki tool. We have opened it up to the 3 external user groups (clients and partners) over the past couple of months to let them play in a collaborative environment. In each case we have given a very limited explanation and sat back to watch. In the latest case a group of lets say 30+ something used it to aggregate what they wanted to get out of a workshop with us. The aim was to get round the "Here's my agenda but what do you want to get out...
Case study of corporate adoption of Web 2.0 and social networking
Posted 4 months ago by Jon Mell
28/02/2008
Came across this fascinating article by Richard Dennison talking about BT's internal adoption of Web 2.0. It is worth reading in its entirety but the points that stood out for me were:Presenting the idea is an evolution rather than a revolution was key for business buy-in The importance of RSS in tracking and consuming content There are risks to Web 2.0 adoption, but the benefits outweigh the risks Let the users dictate which tools are useful and which are not The importance of Generation Y in helping frame your Web 2.0 strategyWhat was also interesting was the phenomenal response this...
Web 2.0 behaviour changes
Posted 4 months ago by Jon Mell
29/02/2008
At Trovus we have decided to focus on the behaviour changes around corporate Web 2.0 adoption, rather than the technologies. That's not to say we don't think that technology is important, just that there are plenty of Microsoft, IBM and Open Source technology consultancies out there who do Web 2.0 implementation. We see a gap in the market around the accompanying behaviour and cultural changes that need to take place.It's always great to see some support of your strategy from the likes of Forrester and the other analysts. Here is Forrester's new Web 2.0 Framework.They clearly see behaviour changes as...
Business value of online communities, according to Larry Weber
Posted 3 months ago by Ed Charvet
10/03/2008
We haven't devoted a blog post to a book before, but having just finished Larry Weber's Marketing to the Social Web, there was more to say than just a "just read it" style review. It really does go a long way to articulating the business value of online communities. I found this book to be extremely helpful and I think everyone else who reads it will too. It really does not matter if you are the most sophisticated web based marketer or someone who is curious about getting value from the web but has the courage to admit you haven't...
Web 2.0 ROI - cost saving or revenue growth
Posted 3 months ago by Jon Mell
21/03/2008
The intuitive view around the ROI of Web 2.0 tools such as blogs and wikis tends to be that using Web 2.0 on external sites grows revenue, your blog can gain you extra customers and brand loyalty. Using Web 2.0 internally saves cost by making your employees more efficient.I have always had a slight suspiscion around the cost saving argument. If you look at the logic behind my recent post on Luis Suarez's effort to stop using email, although you can point to the amount of time saved and translate that into cash savings, it is not that simple. Even...
Web2.0 finding value for investors
Posted 3 months ago by Caspar
30/03/2008
Great article in the times today commenting on the rise of web2.0 and how investors are increasing their activity in the web space, as London is the hub for many new web based start ups.Could'nt agree more with the sentiment - we see lots of activity and many opportunities around the web space - with the majority of conversations being around sensible questions such as value, profit and measurable returns.
Presenting at Lotusphere
Posted 2 months ago by Jon Mell
09/04/2008
Was a busy week last week presenting at IBM Lotusphere Comes To You at Wembley Stadium and in Manchester. We were asked by IBM to speak with Brendan Tutt on the topic of "Social Software - Fad or Business Value". Many thanks to IBM and Brendan for inviting us and allowing us to speak!Both events were very well attended, and it was fun presenting to a fairly large audience. It also gave us the opportunity to refine our messaging around the business value of Social Software which has been highly useful.The slides will be available from IBM soon (possibly here but...
Web 2.0 to manage business process exceptions - another ROI
Posted 2 months ago by Jon Mell
10/04/2008
Social software/Web 2.0 tools such as blogs/wikis/instant messaging can be a great way to manage the exceptions to your business processes. Here's why...In a previous life, I was an SOA Evangelist for IBM's WebSphere integration suite. A large amount of IT spend in the early 2000s went on systems like this one to integrate processes, both internally and with suppliers and customers. The idea was one of cost reduction, reduce the cost of doing business by reducing the time it took to add a customer to a vendor list from 3 days to minutes. The ROI cases were strong and...
Blogs and wikis are the new printing press
Posted 2 months ago by Jon Mell
17/04/2008
Was watching a Stephen Fry programme the other night about the Gutenberg printing press. What struck me was the similar language he used to describe the barriers and effect the printing press had compared to how we describe blogs and wikis. There were three main points of similarity:The invention of the printing press democratised ownership of information. The power was no longer held by the scribes who uniquely owned the means of production. In the same way, today's media no longer owns the means of production or the content. Bloggers take up authoritative positions once held by news anchors. BBC News actively...
Web2.0 spending on the up
Posted 2 months ago by Caspar
22/04/2008
Full marks to Jon for keeping the blog rolling - for me its been a busy few weeks and as every blogger knows, you need to find time to keep that information fresh.So, back to our core context of finding value from web2.0 for businesses - and how is that value realised or monetised.Well, clearly, we have a lot of ideas which we share with all our clients, but its always interesting to see different takes on web2.0 - the latest is in the BBC site today on Web 2.0 is set for spending boom.The prediction in the article is:Web...
Email shutdown - the experiment continues..
Posted 2 months ago by Jon Mell
29/04/2008
After my post on Wiki ROI which looked at Luis Suarez's experiment of not replying to email but instead responding through social software tools such as wikis and instant messaging, several questions arose from friends and colleagues. At the same time, I made contact with Luis, and this morning we went into some detail on what it is like to stop using email in a corporate environment, and use Web 2.0 collaboration tools instead. The podcast is attached, but here are the main points which I took away: - The main incentive for the content provider (Luis) was to prevent the...
Cisco and Web 2.0
Posted 16 days ago by Ed Charvet
17/06/2008
I spent the morning with Mark Forster from Cisco yesterday. I have known Mark on and off for the past 3 years. I have been keen to see Mark because I knew his role as heading up the Unified Communications piece within Cisco UK would give him fairly unique take on what he sees going on. Fascinating to see how Cisco are approaching the concepts around self taught behaviours. Like many of the big vendors, Cisco is building applications that fall, broadly under the banner of Web 2.0. What struck me was how Cisco was learning about the behaviours, related...
Lotus Connections 2.0 Install Guide
Posted 14 days ago by Jon Mell
19/06/2008
IBM has released Lotus Connections 2.0! The install process for pilots is greatly improved but it's still tricky for a test / proof of concept system. Here's our Lotus Connections 2.0 installation guide to help you out!
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