Blog Posts Tagged With 'online marketing'
Business value of online communities, according to Larry Weber
Posted 3 months ago by Ed Charvet
10/03/2008
We haven't devoted a blog post to a book before, but having just finished Larry Weber's Marketing to the Social Web, there was more to say than just a "just read it" style review. It really does go a long way to articulating the business value of online communities. I found this book to be extremely helpful and I think everyone else who reads it will too. It really does not matter if you are the most sophisticated web based marketer or someone who is curious about getting value from the web but has the courage to admit you haven't...
Innovative web marketing
Posted 3 months ago by Caspar
17/03/2008
Interesting article about web marketing on the BBC news site over the weekend about how the internet is increasingly being used for smart marketing such as using games, paid blogging and social network marketing strategies.The key point for me and what we do at Trovus is helping companies understand how users are engaging with the web and finding the best ways to position messages and understand browser behaviour around the web.I still marvel at the fact that the web is only 10-15 years old in its commercial form and in that time, it has gone from zero mind share and...
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