Blog Posts Tagged With 'wiki'

NEWS...we're Green and Sprouts are underrated

Posted 5 months ago by Ed Charvet
06/01/2008

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I love my New Scientist.  I have written a number of times about what I get out of the exposure it gives me to the wider scientific marketplace.  After all I am not afraid to admit that I am saddled with an enthusiastic curiosity and crippled by a distinct lack of understanding.  So you can imagine my excitement when I found in this week's edition, a double page feature entitled "Can we stop the internet destroying our planet?"  Selfishly, I was excited because it was a subject area that I know something about so I was reading it with educated...


Wiki ROI - final thoughts

Posted 3 months ago by Jon Mell
30/03/2008

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Just some final thoughts around the ROI case for Wikis and to pull together some conversations that have been happening off-blog.Luis was kind enough to get in touch and shed some light on some of my assumptions. Yes, he is internally facing but evidently does have some contact with customers - but mainly uses IM, Facebook or Twitter to communicate rather than email! I personally find it interesting that Facebook starts to become a one-to-one business communication channel as opposed to something like LinkedIn!Ross Mayfield from SocialText was kind enough to link and point out that he sees a 30%...


Web 2.0 ROI - cost saving or revenue growth

Posted 3 months ago by Jon Mell
21/03/2008

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The intuitive view around the ROI of Web 2.0 tools such as blogs and wikis tends to be that using Web 2.0 on external sites grows revenue, your blog can gain you extra customers and brand loyalty. Using Web 2.0 internally saves cost by making your employees more efficient.I have always had a slight suspiscion around the cost saving argument. If you look at the logic behind my recent post on Luis Suarez's effort to stop using email, although you can point to the amount of time saved and translate that into cash savings, it is not that simple. Even...


Wikis as alternatives to email - find the ROI

Posted 3 months ago by Jon Mell
18/03/2008

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There's a really interesting article on CIO.com with Ross Mayfield, the co-founder of Socialtext. In it, he talks about how wikis can end 'Reply-All' email threads.Luis Suarez of IBM has taken it a step further, and on 15th February gave up on work related email. The idea would be that he would refuse to respond or initiate email communication and would instead communicate via social networking tools such as those provided internally by IBM. If you read a little closer, he doesn't completely give up on email, and recognises that for certain private conversations where sensitive information is exchanged, email...


Talking to Colin Mooney

Posted 3 months ago by Jon Mell
14/03/2008

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I had the pleasure of spending an hour or so talking with Colin Mooney this week. Colin has the enviable job of "Wiki Champion" for a large bank. It was great to share experiences around the cultural adoption of Wikis and other Web 2.0 tools in the workplace. What was clear was that we both observed similar things:- Wiki's work best when trialled in a small, focused, pilot with a clear goal as to what the wiki is trying to improve. In Colin's case it was organising workshops.- It might be difficult to measure the ROI of a wiki, but...


Blogs and wikis are the new printing press

Posted 2 months ago by Jon Mell
17/04/2008

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Was watching a Stephen Fry programme the other night about the Gutenberg printing press. What struck me was the similar language he used to describe the barriers and effect the printing press had compared to how we describe blogs and wikis. There were three main points of similarity:The invention of the printing press democratised ownership of information. The power was no longer held by the scribes who uniquely owned the means of production. In the same way, today's media no longer owns the means of production or the content. Bloggers take up authoritative positions once held by news anchors. BBC News actively...


Case study on wiki use for revenue growth

Posted 21 days ago by Jon Mell
12/06/2008

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I attended a webinar last night hosted by PBwiki titled "Growing in a down market with PBwiki". All in all it was very interesting - I can't find a replay link at the moment but when I do I'll post it. Here are the main points:The webinar went very smoothly. This is not to be underestimated, I've lost count of the number of webinars where there are problems with sound/video but this was great. Slides/screenshare and question submission was handled by GoToMeeting - and I was very happy to find out I could stream the audio via Ustream rather than...

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The Long Tail

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired... Read More

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brands buying into social networking

Social networking - so tantalising for all those brands out there - millions of people... Read More

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Permission Based Email MarketingThis book by the master of the web, Seth Godin gives some... Read More

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