Blog Posts Tagged With 'value of social networking'

Whats the value of a social networking site to a company

Posted 5 months ago by Caspar
30/01/2008

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Our lawyer, Aoife who we are running a seminar with tomorrow sent us a link earlier showing how one law firm, DLA has launched an internal social network Its called "Inside the Tent", and allows future trainees to spend time getting to know colleagues. The value and key reasons for them doing this (as gleaned from the press) are:- it allows DLA's graduate recruitment team to communicate more easily with its future trainees. - The team will post regular updates, as well as news about the firm, and advertise forthcoming firm events and social activities. - It will be great for the environment...


Business value of online communities, according to Larry Weber

Posted 3 months ago by Ed Charvet
10/03/2008

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We haven't devoted a blog post to a book before, but having just finished Larry Weber's Marketing to the Social Web, there was more to say than just a "just read it" style review.  It really does go a long way to articulating the business value of online communities. I found this book to be extremely helpful and I think everyone else who reads it will too.  It really does not matter if you are the most sophisticated web based marketer or someone who is curious about getting value from the web but has the courage to admit you haven't...

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The Long Tail

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired... Read More

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brands buying into social networking

Social networking - so tantalising for all those brands out there - millions of people... Read More

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Wikinomics - How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams.  This... Read More

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