How did you get where you are today?

Growing up I had access to an Amiga with its delicious graphics (for the time), this started my passion for technology. Then the internet came along and the rest was history.

It was a gradual progression from doing freelance web development and marketing in South Africa to my first in-house job in the UK, I then moved into the agency world where I spent 2 years working on some very large search campaigns.

After becoming slightly disillusioned with the agency world and its approach to search,and taking a brief sabbatical to Cambodia I found Trovus and it was music to my ears.

What are you working on right now?

This profile... and getting my head around Google Friend Connect and the implications it may have.

Who or what has been the greatest influence on your career to date?

My science teacher at high school, he really made me understand the scientific approach to technology and also my computer teachers for being so terrible that I was forced to figure out a lot on my own.

What business do you most admire - and why?

They're tons, but ID Software for innovation in the 90's and the artists that have started representing themselves online instead of going through the record labels are the top of my list.

What aspect of your job do you find most satisfying?

Getting to learn about so many sectors and the challenge of figuring out rankings. 

What has been your most valuable lesson learnt?

Don't trust everything you read on the internet, especially if it's related to search engine optimisation.

Which are your favourite websites and blogs?

Way too many to list but the blog of Joost De Valk and Seomoz are my favourites when it comes to search.

How do you spend your downtime? Where? With who?

Making music or on the best beach possible.

What lifetime ambitions have you yet to achieve?

Learning to fly, either a helicopter or plane and owning a Ducati

Tell us one thing that most people don't know about you...

I still skateboard and rollerblade.