Blog Posts Tagged With 'value from web2.0'

accountants make the blogosphere work

Posted 4 days ago by caspar
22/05/2008

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Great meeting yesterday with Phillip Goodman and Peter Rogol from accountants Goodman Jones.Phillip has been working to drive value from the web for the last couple of years through both their Corporate Website and a blog site.Music to my ears to hear what they have been doing - taking corporate issues and writing about them in a way that customers can relate - talking in real world language (not always a forte of accountants from my experience).The benefits for Goodman Jones:- Enhanced Reputation - people know about them and refer to them;- Lead Generation - its generates business through the...

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The Long Tail

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired... Read More

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Vistage Workshop

Trovus presented at its second Vistage CEO workshop yesterday. I am pleased to say that... Read More

This site is about Social Computing, Web 2.0 and growing the Trovus business. See here for more information on Trovus.

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Permission Based Email MarketingThis book by the master of the web, Seth Godin gives some... Read More

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