Great meeting yesterday with Phillip Goodman and Peter Rogol from accountants Goodman Jones.

Phillip has been working to drive value from the web for the last couple of years through both their Corporate Website and a blog site.

Music to my ears to hear what they have been doing - taking corporate issues and writing about them in a way that customers can relate - talking in real world language (not always a forte of accountants from my experience).

The benefits for Goodman Jones:

- Enhanced Reputation - people know about them and refer to them;

- Lead Generation - its generates business through the website.

Thats pretty compelling stuff in anyones language.

More evidence for their success comes from having Accountancy Age awards for the last 2 years for Best use of the internet. This has led to winning work from ICAEW (the Chartered Accountants Institute, of which I am a member for my sins) and helping them develop their online presence and an online community.

Its great to see people doing what we believe are the right things and getting value from it - they key thing to us is that this is all about "differentiating yourself in a saturated market place" and capturing the mindshare of your customers, suppliers, partners and employees.

Comments

There are currently 2 comments about this blog.

Caspar Craven, 4 days ago

Thanks Phillip - the key thing around Listening for us is to provide really simple tools that let you know who is interested in your services and what exactly they are saying.

Philip Woodgate, 4 days ago

Hi Caspar Thanks for the kind words. A key goal for GJ is to improve our understanding of what our clients and potential clients value and care about. Any business armed with this information gains insight and make step changes to a more valued service. It was fascinating that what you showed us yesterday allows us to "listen" to the web and improve this process. I'll never look at Google Analytics again in the same light.

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