Full marks to Jon for keeping the blog rolling - for me its been a busy few weeks and as every blogger knows, you need to find time to keep that information fresh.

So, back to our core context of finding value from web2.0 for businesses - and how is that value realised or monetised.

Well, clearly, we have a lot of ideas which we share with all our clients, but its always interesting to see different takes on web2.0 - the latest is in the BBC site today on Web 2.0 is set for spending boom.

The prediction in the article is:

Web 2.0 is set to be embraced by Enterprise 2.0 as businesses prepare to spend nearly $5 billion by 2013 on social networking tools. Forrester Research state in the report behind this that "consumer giants such as General Motors, McDonald's, Northwestern Mutual Life Insurance and Wells Fargo Bank will drive much of this growth and have already embraced tools like blogs, RSS feeds, podcasting and social networking".

Forrester analysed seven Web 2.0 categories:

- blogs, mashups, podcasting, RSS, social networking, widgets and wikis.

What we are seeing and continue to fervently believe in is that it is not so much the technology and the applications, but the behaviours that exist around the technologies. Much of the work we are doing is deriving business intelligence and data from the vast amount of data, tools and applications that exist out there - there is a complete glut of information and tools (and this continues at a growing rate). The key value is knowing the Why and the How - why are these tools valuable, why would your organisation use them to either save you a £1 or make you a £1, and how do you use them.

Either way, we agree 100% - the big value in social networking and the web is about businesses and not the consumer side of life (a la Facebook).

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