Blog Posts Tagged With 'workplace social networks'

Serena Software adopts Facebook Fridays

Posted 3 months ago by Jon Mell
06/12/2007

Tagged with: workplace social networks, web 2.0, social networking, facebook

This caught my eye recently, amongst all the press about companies banning Facebook and it being generally bad for productivity and business, Serena Software has launched Facebook Fridays. The idea is that for one hour every Friday employees should spend time on Facebook, collaborating with colleagues and customers and recruiting. Interestingly, the approach includes one of the key components to a successful internal collaboration project, which is sponsorship. Not just in terms of warm words, but actual engagement from senior management. In this case, a Senior VP and the CEO are using their profiles on Facebook as an example of what...