£110m pa if you want to develop a site on the scale of the BBC (figures released today)

Clearly we have no idea what this was spent on what inefficiencies increased the cost above reasonable norms (which is what the article implies).

However, the scale of numbers underlines the fact that if you want to create a powerful compelling web presence, it takes investment - lots of fresh content (on a by minute basis), tools and ways to engage people to capture mind share. And that they have certainly done - to quote:

"By late 2007, it had an average of 16.5million users a month, out of the total of 33million internet users in the country."

The point for our customers is that clearly this is on a huge scale and covers many thousands of different topics, but that running and driving a website needs continual investment to make it attractive to users and to give them reasons to come back.

The question each website owner has to ask is:

- what is the value of my website - what do I want to get back from it

- How do I measure that return and quantify the value from my site

- On that basis, it needs a clear investment case and spend attached to it.

Finding value on the web in our view is much more achievable now than it used to be and there are many different ways to find/ create value be it finding new customers, engaging with old customers, recruiting staff, managing clients, driving internal collaboration, running alumni networks and so on. The question is simply defining the value that you want and then creating the right achievable plan to get it ...for a tiny tiny fraction of £110m!!

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