truth of the web

Posted 1 day ago by Caspar
02/05/2008

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Does the web tell the truth?Great quote here:"the web provides the unvarnished truth about what the parties are really thinking"This is one of our beliefs - people when they blog on the web or type questions into search engines ask the "real questions". There is no hiding or dressing up what people want - its the real thoughts.If you want to know the real thinking that people have, look to the web...


Email shutdown - the experiment continues..

Posted 4 days ago by Jon Mell
29/04/2008

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After my post on Wiki ROI which looked at Luis Suarez's experiment of not replying to email but instead responding through social software tools such as wikis and instant messaging, several questions arose from friends and colleagues. At the same time, I made contact with Luis, and this morning we went into some detail on what it is like to stop using email in a corporate environment, and use Web 2.0 collaboration tools instead. The podcast is attached, but here are the main points which I took away: - The main incentive for the content provider (Luis) was to prevent the...


The value of Crowd Sourcing in business

Posted 10 days ago by Ed Charvet
23/04/2008

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Hooray for crowd sourcing and all that it can achieve.  Starbucks, like a good number before has now embraced the web and allowed to gather and deliver a huge volume of ideas on how things at Starbucks across America could or should change.Jon passed the me article on the BBC that caught his eye with this a while ago and I have been following the ideas storm of a while now and it is reach of what this idea is doing for Starbucks that is so compelling.The OBVIOUS 1) It is giving Starbucks some good ideas about how to improve...

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The Long Tail

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 Wired... Read More

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truth of the web

Does the web tell the truth?Great quote here:"the web provides the unvarnished truth about what... Read More

This site is about Social Computing, Web 2.0 and growing the Trovus business. See here for more information on Trovus.

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The Long Tail by Chris AndersonA great analysis of how the internet has changed the... Read More

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Do you use the long tail concept in your web marketing?

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