Great blog from the online maestro Seth Godin which we completely agree with:

Google yourself.

If you're a salesperson, your prospects already do.
If you're looking for a job, your prospective employers already do.
If you've got a job, your co-workers already do.

What do they see? Do you know?

If you don't like it, you can fix it. Start a blog, even if it's just a few pages worth. Have some colleagues suggest you for wikipedia (if the powers that be think you're notable enough) or make sure you're represented on HubPages or Squidwho or write an article for ChangeThis.

You can be finished by tonight. It's worth it.

Couldnt agree more - its something we encourage with all our sites - profile your people and demonstrate your intellectual capital - be open and honest with who you are.

Further, if you weave a little search magic you can position yourself on the internet as you would want to be seen - not just for your name, but your specialism also.

On a slightly different note, I just wanted to acknowledge thanks to Colin Mills from the FD Centre who provide part time finance directors - Colin has been great helping us evolve some of our nascent software applications.

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Edward Charvet, 5 months ago

Great spot C. Look how many people now realise that the intellectual capital inside an organisation is not only a key sales tool but also the "only" true USP. When you look at it this way, then the benefits are enormous.

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