We took a call today from Mark Adams of Logicalis.  Mark has been incredibly supportive of us from day one and continues to be so...THANK YOU MARK.  Mark rang to say that he had spent the day inside IBM being brought up to speed on the go to market proposition around IBM's Connections and QuickR applications.  Connections, launched last month is IBM's "social" application for want of a better phrase, Quickr is its collaboration tool (team working support tool).  We have been aware of the arrival of these two applications for some time and we are not surprised but still delighted to hear that IBM have shifted £4m of this stuff in the first few days of its life - hey look if IBM are telling people that's a good start, then it's a good start.  So if IBM think this social stuff is good for business, then they must be persuading a good number of you out there that its good for your business too - fantastic. Mark when above and beyond the call - GO MARK!! (apparently you can big up your supporters too much?)  and announce to the assembled IBM marketing team that he was working with a partner firm call Trovus who can "do the soft stuff" - err you know Connections give the CEO of a big company a blogging platform and the CEO says to his PA - "so what have I got to do with this and what I am going to talk about and how do you do it?" - In Mark's words (YEAH MARK!!) Trovus helps you find the value in the application.   Nice to have a flag waved on our behalf so high and wide in front of such an esteemed audience.

So is this social networking thing really delivering value....Look at Cisco's results - profits up 25% on the year and a statement aligning much of this to the growth in social networking traffic....this means bigger switches and routers of Cisco.

Our take.  Connections early success is a milestone.  Here is the IT giant with a proprietary platform build on a 30 year old platform where the value has been crystallised by the teenage consumer....or today's new graduate intake.

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