One truly amazing thing about living in the world of social computing is how easily people engaged in it are to meet.  This in our world works two ways.  First, faith in human kindness is reaffirmed most days as so many people are happy just to content you to someone or another.  For me this has brought us in touch with Euan Semple of BBC social networking fame and Ian Wood, founder of the Wireless Foundry and advisor to most movers in mobile land and overseas...

So I thought what would happen if these two were to meet and what would happen if I could sit in and listen.  Well I have connected them and we shall see if I can sneak in on the meeting.

That said, this does remind me that the social computing for all its power to connect, share and distribute relationships, at the end of the day the human interaction remains the core to this.  I am convinced that a single physical meeting is all it takes to ensure that you are more inclined to support a relationship in the virtual world simply because in your minds eye you can see the person and when they write you can hear the voice talking.

This leads me to think that cultural impact of imposing collaboration or social computing on an organisation remains the main if not only critical failure point at this point in time.  Every other aspect can be designed in or around, if the company and staff within it believe there is value in the adoption. But getting people to willing participate remains the perennial challenge.  The answer lies somewhere in personal value and cultural support.  This in truth is no different to the cultural support any firm should offer staff when the deployment of a new application is rolled out.  Only in future, there will be little resistance to the principle.  Then the functionality will be the defining point of failure.

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