ROI discussion at Web 2.0 Strategies
Posted 3 days ago by Jon Mell
12/06/2008
Following on from Ed's post, was at the Web 2.0 Strategies forum today and took part in a social software ROI discussion. The discussion wandered quite easily onto the ROI of blogging or the ROI of wikis, and the features and functions which add business value. This has never really helped develop the ROI case for Web 2.0 or Enterprise 2.0 and didn't in this case. It got more interesting when we turned our attention to a problem that Web 2.0 could solve (maybe using blogs or wikis).For example, if a software company has a problem where support calls cost...
Web 2.0 Strategies '08
Posted 3 days ago by Ed Charvet
12/06/2008
Consistency of message was what I have taken out of the morning session at Web 2.0 Strategies '08. Still a relatively small gathering with a feel that the balance of people were those with an application to promote as opposed to an interest fired by the value it can bring to their respective organisations. That said there were some valuable points to relay.1. Conviction of value from the panel was clear. It was innate, deep seated and only after things had taken off in a form that many had not yet envisaged, did the tangible ROI get defined. Therefore it still takes a company to...
Case study on wiki use for revenue growth
Posted 3 days ago by Jon Mell
12/06/2008
I attended a webinar last night hosted by PBwiki titled "Growing in a down market with PBwiki". All in all it was very interesting - I can't find a replay link at the moment but when I do I'll post it. Here are the main points:The webinar went very smoothly. This is not to be underestimated, I've lost count of the number of webinars where there are problems with sound/video but this was great. Slides/screenshare and question submission was handled by GoToMeeting - and I was very happy to find out I could stream the audio via Ustream rather than...
There are currently 0 comments about this blog.